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IBM, Facebook in new marketing partnership

Published

10 years ago

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New York: In a development that could significantly boost marketers’ efforts, IBM and Facebook have decided to team up to offer integration between the two platforms.

In other words, the customers will now be able to buy Facebook ads with combined data from Facebook and IBM’s Marketing Cloud.

IBM is said to have invested millions of dollars in the Cloud analytics.

The advantage with this approach is, IBM said, that the customers can take campaigns which work on Facebook and replicate them elsewhere, according to TechCrunch.

Already a large number of companies are tapping into Facebook’s ad capabilities. So, how is this partnership different?

According to Jay Henderson, director for IBM Commerce, Facebook is the first company to join IBM’s THINKLab, where team members from IBM and Facebook can work with advertisers to create campaigns with a focus on personalised customer experiences.

“No other company is doing this with Facebook today,” Henderson was quoted as saying.

“What really sets this apart is our marketing cloud and customer analytics capabilities. Over the past few years IBM has invested $24 billion in analytics. This investment now includes our latest innovation, Journey Analytics,” he added.

“Now our clients, including some of the world’s largest banks, retailers, and insurance companies, can apply these analytics to the reach of Facebook. This improved precision will drive more relevant advertisements to consumers on Facebook that ultimately create improved customer experience,” Henderson explained.

To illustrate how the companies’ capabilities could be combined, IBM said a retailer could identify the Facebook users interested in long-distance running, then deliver targeted deals based on the type of gear they are interested in, as well as their location.

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Apple is giving a huge discount on its gadgets: Details inside

Published

3 years ago

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May 5, 2022

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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