Entertainment
Not easy to scare audiences anymore: Arulnithi
Chennai: Actor Arulnithi, whose Tamil horror-thriller “Demonte Colony” is releasing on Friday, says scaring audiences has become extremely challenging as most of the times the horror element in a movie ends up as a joke.
“The reason why most Tamil horror films rely heavily on comedy is because it’s not easy to scare audiences anymore. People end up laughing when they see a ghost on the screen. In ‘Demonte Colony’, we’ve tried to attempt what most films in this genre have not,” Arulnithi told.
“Ours is not a horror comedy. It has humour, but it is derived out of situations between the lead characters. You won’t find any deliberate effort taken to make audiences laugh in this film, which has a very engaging screenplay,” he said.
Directed by Ajay Gnanamuthu, the film is based on real events behind the haunted place Demonte Colony.
Talking about the experience of working in the film, Arul said: “The most challenging part was imagining a ghost and acting scared. There have been instances where I had to stare at a wall and act as though I’ve come across a ghost and subsequently express fear.
“I found this experience strange and tough in the beginning. But after a few days into the shoot, I got the hang of it and slowly adapted to this style.”
The crew features a young team and Arul thoroughly enjoyed working with them.
“The film’s editor was my college classmate. Director Ajay was my junior in college. Cinematographer Aravind is the former assistant of Santhosh Shivan. When you’re working with such a young team, you’re charged to deliver more than what’s expected,” he said.
Arulnithi added that what he really liked about the team was their enthusiasm.
“When Ajay came to narrate the script, he had already formed a team with the editor, cinematographer and music composer. I liked how they had all come prepared and were waiting to start the project,” he said, and added that the movie will unleash the potential of this “young, talented and highly committed team”.
He went on to add that the team exceeded his expectations on several occasions.
Arulnithi hopes “Demonte Colony” will be another “Mounaguru” in his career.
“‘Mounaguru’ touched many people’s hearts. I feel this film too will achieve that for the simple fact that we’ve not just concentrated on the thrill factor,” he said.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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