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Children are agents of change: Prasoon Joshi

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New Delhi: Writer-lyricist and ad guru Prasoon Joshi, who has recently penned the anthem for “Swachh Bharat Abhiyan”, says children are the future of the nation and if “we instill a value in a child, it will go a long way”.

“If we want to see ‘swachh Bharat’ after 10 years from now, we need to talk to the children as they will be adults at that time,” Joshi told over phone.

The song titled “Swachh Bharat ka irada” has been put to music by Vishal Khurana and was released by the information and broadcasting ministry in October.

Along with singer Kailash Kher, the anthem has been sung by many children, including Joshi’s daughter Aishaanya, and was taken to different schools on Children’s Day Nov 14, to generate awareness about the campaign.

Joshi insists that children’s voices were incorporated as they can “bring the change we want to see”.

“Children are the main singers of the anthem along with Kailash. Children are the future and have the innocence, if we instill a value in a child it will go a long way. Hence, we are trying to make a pledge through children towards a better future and bring a change,” he said.

It was Prime Minister Narendra Modi who took forward the message to clean India in all quarters and Joshi says the idea of using children’s voice too was inspired by Modi.

“I saw that PM is so connected with children. He believes that children play an important role in bringing a change in the country. It inspired me and I wrote something that sounds nice in children’s voices,” Joshi said.

The lyricists, whose poem “Mumkin hai” was used in the finale episode of “Satyamev Jayate”, is now looking forward to film “Margarita, with a Straw” starring Kalki Koechlin.

“Right now I looking forward to ‘Margarita, with a Straw’. I have other projects but I can’t talk about them right now,” he said.

The film has been directed by Shonali Bose and also features seasoned actress Revathy, Hollywood actor William Moseley and newcomer Sayani Gupta.

Entertainment

Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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