Science & Tech
InFocus aims at budget and premium smartphone segments
New Delhi: InFocus, the Oregon-based smartphone brand, is all set to play as a midfielder. Just like in a game of football, the midfielder sees a lot more ball possession than any other player, the Oregon-based brand is looking to push sales in both the budget as well as the premium segment.
That is what Nitin Garg, director marketing of InFocus India, says in a way. “We will pull sales from both sides of the spectrum and our immediate rivals will be players like Xiaomi and OnePlus,” he told IANS follwing launch of two handsets by the company on Tuesday.
According to the company, it had received good consumer response on the budget smartphone – the M2. “We have sold 1.5 lakh units in nearly 2.5 months with zero marketing spend and this proves that there is a demand for such a phones in the market,” Garg said.
The company used the M2 and M330 to understand consumer demand. “We were gearing up for the showdown and users can expect to see several launches from our end,” Garg said.
Further explaining InFocus’ strategy to gain ground in the Indian market, Garg said: “We have mapped the market in terms of segments where consumers are buying smartphones and the trends for the next one year in terms of buyer behaviour.” The company had done this eight months back.
InFocus, which has a very small team in India, also said that they were not in the market to play the price game. “We are not going to launch high specifications phones at low prices but at the same time our price will delight the consumer,” he said.
The US brand, which expanded its smartphone series with the launch of the M530 flagship smartphone on Tuesday, also plans to sell offline eventually but would stick to online sales for now.
“We can safely say that we have big plans for India as we want to make big inroads in the Indian electronics market but for now we will focus on smartphones,” Garg said.
Business
Apple is giving a huge discount on its gadgets: Details inside
If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.
The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.
Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.
Amazon Summer Sale May 2022: Discount offer on iPhone 13
Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.
If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.
Buy at Rs. 64,900 (MRP – Rs. 79,900)
Features of Apple iPhone 13
The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.
The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.