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New private feedback feature added to Review Express

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TripAdvisor extends Review Express to offer free private survey tool for accommodation providers

TripAdvisor today announced an extension to Review Express – accommodation owners will now have the ability to encourage recent guests to complete a private survey along with providing a TripAdvisor review. The new feature is a free add-on to the popular Review Express solution, which has now been used by over 100,000 businesses. Using the private survey tool in conjunction with Review Express will help small and independent hotel and bed & breakfast owners to easily collect TripAdvisor reviews and private guest feedback at the same time.

Launched in May 2013, Review Express provides business owners with the option to send a customized review request email to guests post-stay by uploading email addresses into the Review Express platform. Businesses working with one of TripAdvisor’s technology partners have the added option of setting up an automatically generated request two days after check out. The new private survey tool, developed as a result of feedback from owners, provides a powerful addition to this process, allowing businesses to gain more detailed insights into guest feedback.

TripAdvisor consulted with property owners to develop a list of key elements on which hoteliers would want specific feedback from their guests. This allowed TripAdvisor to design a suite of questions hoteliers can choose from to build a customized guest satisfaction survey of up to seven questions. Once a guest responds to the survey, the responses are available for owners to view and download from the Review Express dashboard in the Management Centre, providing businesses with actionable insights on operations and performance.

“Since launch, over 100,000 hospitality businesses, including 60,000 accommodation owners, have used Review Express as part of their post-stay communication strategy and the results have been impressive. According to our data, Review Express users see on average a 28 percent increase in their number of reviews on TripAdvisor, demonstrating how impactful the tool can be in encouraging past guests or customers to share feedback. With the levels of success we have already seen, it was a natural progression for us to add a private survey feature to the Review Express solution for accommodation businesses,” said Minesh Shah, senior director, global hotel partnerships, TripAdvisor.

“We know that both reviews and private feedback play an important role in helping hoteliers optimize operations and build customer loyalty,” continued Shah. “This is why we worked closely with business owners to create a free tool enabling them to gather valuable guest feedback in a simple and efficient way. The private survey extension takes the Review Express feature to the next level, helping small and independent accommodation gain additional insights from reviews by asking targeted, specific questions to identify improvement opportunities.”

Review Express private survey features:

  • Free: product is free and available to all registered accommodation providers in all TripAdvisor languages across all points of sale
  • Private: guest feedback results are only accessible by the owner and have no impact on ranking or rating
  • Optional: owners can turn the display of the private survey on or off at any time
  • Automated: businesses using a participating hotel technology provider can set up automated Review Express campaigns to include a private survey
  • Easy and customizable: owners can quickly build and modify their own custom survey at any time through a user friendly drag and drop interface
  • Impactful: results feed into the Review Express dashboard, where they can be used to identify actionable insights and be modified to report on specified date ranges. Results can also be downloaded by owners for further analysis
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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