Entertainment
Punjabi songs in Hindi movies a necessity: Singer Mika
New Delhi: Popular crooner Mika Singh, who has been in the music industry for over a decade, says Punjabi music is a rage across the globe and has become a necessity in Hindi films ever since he joined Bollywood.
Mika, who has given hit numbers like “Bas ek king”, “Mauja hi mauja”, “Dil bole hadippa” and “Sawan mein lag gayi aag”, says Punjabi music has been widely accepted and has become an essential part of all Hindi films.
“Punjabi music has become a global trend for quite a few years now. Since I first entered Bollywood with my Punjabi touch, a Punjabi number in each movie has become a necessity. I definitely feel that this has paved way for other singers to try their hand at Bollywood,” Mika, who has roots in Punjab, told.
The 38-year-old, who performed at Royal Stag MTV Bollyland, a series of multi-city music concerts that see the fusion of popular Bollywood soundtracks with heady electronic beats, also believes that electronic dance music (EDM) is getting popular in the country.
“EDM has been a growing trend in India for quite a few years now, especially with the youth of India, but yes, I feel that through Royal Stag MTV Bollyland, Indian artists have understood its increased popularity,” he said adding that: “2015 is the year for EDM in India”.
Over the years, the brother of singer Daler Mehndi has made his fans groove to his fast-paced songs. Asked if he would like to go beyond dance numbers, he said: “Every song that I lend my voice to, by the grace of God and my fans, becomes a hit. In recent years, these have just happened to be dance numbers. It just so happens that even when I sing a slow or romantic song, my fans are able to dance to my tunes!”
“I believe I have explored and covered all aspects for an international artist during my music career. Nevertheless, I will continue to make music and sing songs that please my fans and consider any options that come my way,” added the singer.
And he enjoys rapping too!
“I have been rapping since I was a kid and, in fact, I had already collaborated with the likes of Bohemia on ‘Dunnali’ and Honey Singh on various numbers before rapping was even known on the Indian music scene,” said Mika.
Bollywood projects take up most of his time, but he does create his own music as well.
“I am always making new music for my personal satisfaction. Innovation, I believe is the key. But, yes, in recent years my demand in Bollywood has been overwhelming and I thank my blessings for my continued success,” said the “Nonsense ki night” hitmaker.
While he is labelled as “Singh Is King” by many, he has also earned the label of being controversial.
“Controversies always seem to follow me. They do not faze me in any way. It seems that controversies always hover around those who work hard and have gained popularity. I will just continue to make my fans happy,” said Mika, who was in the news for allegedly assaulting a doctor in the capital in April.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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