Science & Tech
Facebook’s new logo isn’t new, only tweaked a bit
New York: Facebook has got a new logo, but it’s not completely new – just a minor tweaking with the original, so much so that you would have to look closely to spot the differences.
The new blue wordmark keeps the favicon (that’s the “f” icon you see most often), changes up the “a” and features a rounder, slimmer custom typeface that’s easier to read on small screens, Wired.com reported.
The point of the update was to “modernise” the logo and make it feel more friendly and approachable”, creative director Josh Higgins was reported as saying by logo blog Brand New.
This latest logo refresh could easily be seen as the next step in Facebook’s efforts to prune its visual identity.
“The brief for this was that it be a little more friendly and more approachable,” Eric Olson, who created Klavika and the custom typeface featured in the new mark was quoted as saying.
As the creator of the original typeface, he says designing for accessibility was a matter of paring down the letters.
“The thing that I really wanted to bring over to the new one was a single story ‘a’. I felt like there was a point of entry there to streamline a bit,” he added.
That change to one letter makes the entire logo friendlier by conveying a sense of conviviality. In other words, the logo is simpler.
Facebook started considering a new wordmark in 2013, eight years after Joe Kral and Cuban Council created the first one with a typeface called Klavika, from Process Type Foundry.
The original logo squared off letters and had thicker strokes. It was designed for a desktop world, but looked dated in our mobile-first world.
“Facebook 10 years ago is very different from Facebook now. Now it owns a fair number of things, so is more of an umbrella at this point rather than an in-the-front logo,” Olson said.
Facebook’s in-house designers have been tucking at the brand’s identity for a while now to make sure it stays consistent across all of the company’s sub-products.
In 2012 and 2013 in particular, designer Ben Barry imposed a set of guidelines onto Facebook’s visual identity to make sure the same favicon could work across many products and devices.
Business
Apple is giving a huge discount on its gadgets: Details inside
If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.
The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.
Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.
Amazon Summer Sale May 2022: Discount offer on iPhone 13
Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.
If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.
Buy at Rs. 64,900 (MRP – Rs. 79,900)
Features of Apple iPhone 13
The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.
The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.