Entertainment
Pixels a mixmatch: Chris Columbus
Los Angeles: Filmmaker Chris Columbus, who is ready with his forthcoming directorial “Pixels”, feels the sci-fi comedy is a “mixmatch of all the things” he has done in the past.
“‘Pixels’ enabled me to me to mix comedy with a sense of action-adventure, it enabled me to push the comedy as far as I could but also create this very intense, very edgy action adventure film. It’s a ‘mixmatch’ of all the things I have done in the past. It was an opportunity to create something fresh from the tools that I have gathered over the years,” Columbus said in a statement.
The director revealed he wanted to be a part of the film because he loved its script as it felt “original” and unique.
“I felt that I was reading a lot of big action adventure movies because of my relationship with ‘Harry Potter’, ‘Night at the Museum’. People were expecting me to do another one of those types of films and I was getting a lot of those scripts but it just did not feel original. Reading the ‘Pixels script felt so original, so unique. I had to do it; I felt I just had to do it.
“I really fell in love with the characters as well. I liked the blend of comedy, it gave me an opportunity which I had not been able to in the other movies,” he added.
In the film, Sam Brenner (Adam Sandler), Will Cooper (Kevin James), Ludlow Lamonsoff (Josh Gad), and Eddie Plant (Peter Dinklage) — children growing up in the 1980s — saved the world thousands of times, that too at 25 cents a game in the video arcades. But now, they have to do it for real.
“Pixels” will release in India on July 31 in 3D.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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