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Jack Daniel’s If You Please: Old-fashioned whiskey in cocktail avatar
New Delhi: Dispelling the notion that whiskey doesn’t mix well, Jack Daniel’s “Whiskey Cocktails – Made with Jack” festival is aiming to bring out savoury cocktails prepared with the good ol’ Jack to bewitch liquor aficionados in India.
The festival, which began on July 1 and will continue till July 31, aims to spread awareness of the growing trend of whiskey cocktails among alcohol lovers in India with four dedicated recipes, which are prepared in at least 110 outlets across India during this month.
Whether it is iconic musicians like Lemmy Kilmister of British metal legends Motörhead – who claimed to drink one bottle of Jack Daniel’s every day – or other devout alcohol patrons, the iconic Tennessee whiskey has developed a cult status over the years.
“Jack Daniel’s is known and loved the world over for its smooth and mellow flavors, and its unique taste profile makes it a perfect fit for cocktails. Whiskey-based cocktails are witnessing a growing demand among consumers across urban India,” said Vineet Agrawal, brand manager, India, Brown-Forman Worldwide that manufactures Jack Daniel’s.
“Through this festival we want to showcase the versatility and mixability of Jack Daniel’s and give consumers an opportunity to savor refreshing whiskey cocktails, made with Jack.”
Reiterating Agrawal’s thoughts, Mohit Walia, bar in charge at the Vault Café – one of the 110 locations where the festival is currently on – said the cocktails have received a great response from guests thus far.
“Initially, the Jack & Cola cocktail was our main hit, but now the Jack & Ginger is also catching up with our guests,” Walia told.
With fervent passion and deft intricacy, Walia prepared the four ingenious cocktails with Jack Daniel’s Old No.7 – Jack & Cola, Jack & Ginger, Lynchburg Lemonade and Jack’s Old Fashioned No.7.
The tasting session began with a glass of Jack’s Old Fashioned 7. Containing 60 ml Jack Daniel’s Old No.7, one sugar cube muddled with one-teaspoon of water, one dash of cocktail bitters and garnished with an orange peel, the cocktail had a citrus-oriented, bittersweet taste that made it stand out.
The next drink, Lynchburg Lemonade, which owes its name to Lynchburg, Tennessee, home of Jack Daniel’s distillery, was even more gratifying. Containing one part Jack Daniel’s Old No.7, one part triple sec, one part sour mix, four parts lemon-lime soda and garnished with lemon slice and cherry, the cocktail did justice to its lemonade tag.
The presence of Jack Daniel’s wasn’t even discernible with the first few sips, and all one could taste was lemon. However, as surprises are often preserved for later, the whiskey’s trademark taste kicked in during the fag end of the drink.
The other two cocktails – Jack & Ginger and Jack & Cola – were fulfilling with a rich taste, but it was the first two which made the most indelible impression.
Given the propensity of the citrus and lemon content in the first two drinks, Walia said they are also getting popular with women who may not prefer very alcoholic cocktails.
As alcohol lovers in India are slowly but gradually trying to experiment and expand their palate for spirits, festivals like this could become instrumental in bringing worldwide liquor trends to India.
Even as Jack Daniel’s continues to woo liquor connoisseurs worldwide, its fan base in India can get an opportunity to savour its favourite drink in different avatars. And for those who, for some unfortunate reason, haven’t yet chanced to relish the drink, the festival may just provide a great opportunity to get acquainted with the brand.
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.
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