Entertainment
Yet to see enough female-driven films: Katrina Kaif
New Delhi: The disparity in the remuneration of female actors versus the male actors in India, has now attracted a reaction from Katrina Kaif. She says the industry is yet to see enough female-driven films, which can help them ask producers for a certain fee upfront.
The “Bang Bang!” actress, who has worked with A-list actors such as Shah Rukh Khan, Aamir Khan, Salman Khan and Akshay Kumar, shared that she has indeed faced the experience of being paid less. And she also understands that it’s since she has worked with the crème de la crème of the industry.
“An actor, male or female needs to be paid according to the budget, structure and the set up of the film. If you are paying (a lot to) an actor who is going to give you a 90 percent guarantee of recovering say Rs.150 crore, I can understand that as a producer, why they are paying them that much,” Katrina told.
The 32-year-old said that it makes sense to pay certain actors that much amount because they have proven their mettle by recovering the money with their ‘X’ factor, but in the case of female-driven films, she said: “We have yet to see enough films that have guaranteed the producer that ‘x’ amount of money can be paid upfront to the actress.”
Katrina suggests it is best if an actress decides a fee and then have a contract with a clause that “if the film makes ‘x’ amount, then pay me ‘y’ amount. If the film crosses Rs.100 crore, then you pay me Rs.20 crore… You clearly state all these things in the contract, so that the actor and the producer, both are safe.”
The actress has starred in films like “Ek Tha Tiger” and “Jab Tak Hai Jaan”. Her latest release is “Phantom”, in which she shares screen space with Saif Ali Khan.
Directed by Kabir Khan, the film features Katrina doing a lot of action. But it was not something new to her.
“To play such a role, to look agile and to look comfortable with a gun, to be able to do a decent amount of action and physical combat… you need to be a physically adept person.
“I think I was fortunate to have had already the experience during ‘Ek Tha Tiger’ and during ‘Dhoom 3’. So, I was very comfortable with the action sequences,” she said.
During her career, Katrina has often landed up in characters which justified her British accent — for example, “Namastey London”, “New York” and “Singh Is Kinng”.
Talking about it, Katrina, who has been working hard on her Hindi dialogue delivery, said: “Although I have been offered many roles that have been based in India completely. There will be some roles, say for ‘Raajneeti’, where we were very conscious of it (the accent) and we tried to take it away 90 to 95 percent.”
Her next projects include “Jagga Jasoos” and “Fitoor”.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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