New Delhi: Industrialist Anil Ambani-led Reliance Group has been chosen as the first Indian company to partner with the Global Goals Campaign that aims to reach out to some seven billion people globally in seven days on key issues on sustainable development.

The campaign has been conceived by filmmaker Richard Curtis for the UN to spread the word on the 17 ambitious targets agreed by the leaders of 193 nations to end poverty, fight inequality and injustice, and tackle climate change by 2030, a statement from the organisers said.

From Saturday, a seven-day pop-up global radio station will be streamed online with broadcast partners in 45 countries, soundtracked by original composition from Peter Gabriel and featuring shows presented by celebrities like actor Hrithik Roshan and music composer A.R. Rahman.

This apart, 92.7 Big FM, Reliance Group’s radio network reaching out to 42 million listeners across 45 stations in 1,200 towns and 50,000+ villages, is the first radio station in India to sign up, the campaign said. Roshan and Rahman will turn radio jockeys for the campaign.

“Our mandate at the Reliance Group is to actively contribute to building ‘Tomorrow’s India’,” said Tina Ambani, chair of the Kokilaben Dhirubhai Ambani Hospital and founder of Harmony for Silvers Foundation and Harmony Art Foundation that oversees the group’s social obligations.

“We believe this is possible by taking along each stakeholder and every segment of society. We view partnerships and co-creation as critical means to usher in sustainable development. The campaign was also envisioned with a similar mandate to reach out to the masses,” she said.

“We are integrating the campaign into our business processes and promoting the same through our various customer-facing platforms.”

Recently, Hello! India Magazine profiled 23 of the world’s powerful figures and change-makers, including Tina Ambani, Queen Rania, Melinda Gates, Parmeshwar Godrej, Anand Mahindra, Richard Branson, Akshay Kumar, and Richard Curtis among others.

“The Millennium Development Goals halved extreme poverty across the world. The new Global Goals for Sustainable Development give us the opportunity to end it for good. There’s no point in going half way,” Curtis said.

“By making Global Goals famous we can give them their best chance of working around the world and help make us the first generation to end extreme poverty, the most determined generation in history to end injustice, inequality and the last generation to be threatened by climate change.”