Entertainment
Ranveer Singh to represent adidas Originals in India
New Delhi: Bollywood’s livewire performer Ranveer Singh has joined the league of celebrities like Pharrell Williams, Rita Ora and Kanye West! He has been roped in to endorse streetwear label adidas Originals, in India.
Thrilled about his collaboration with adidas Originals, Ranveer said in a statement: “I am totally stoked to represent a brand that I grew up loving and has been a big part of my life. I still own the first pair of superstar sneakers that I bought during my college days and have only gone on to collect more.”
“While I get to be the face of the brand in India, it’s the brand that truly represents me. In one word, it is unique. It doesn’t need to try hard to stand out, it’s backed by a great heritage that is inspired by sport and has evolved over time.”
The actor, who has amassed a fan following with his performance in films like “Band Baaja Baaraat”, “Gunday”, “Goliyon Ki Raasleela Ram-Leela” and “Dil Dhadakne Do”, also said the brand has been an “integral part of my life since my childhood” and that he continues to flaunt its products because it is “distinctive, unique and stands-out naturally” — much like his “personal style”.
“It’s a matter of immense pride for me to be the face of adidas Originals in India – a truly global brand whose style heritage and legacy of cool shines above all,” he added.
Ranveer has particularly been chosen to endorse the brand in India as he “embodies the adidas Originals brand in every sense,” said Dave Thomas, managing director, adidas Group, India.
“He is not just an entertainer, his creativity, individuality and ability to express himself is like no other. This relationship has been sparked by the immense love Ranveer has for adidas Originals. He has been often spotted, sporting the trefoil and the three stripes, now you will see a lot more of that in the coming future,” Thomas added.
They will start the partnership with the launch of the first adidas brand centre in the country, at Indra Nagar, Bengaluru.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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