Entertainment
Will launch my own fashion label someday: Kangana Ranaut
Mumbai: Kangana Ranaut, whose childhood in a small town of Himachal Pradesh was devoid of fashion influences, has fast emerged as an effortless style diva in Bollywood. Taking this a step ahead, the National Award winning actress has turned designer for a limited edition line of a brand. And she hopes to go a notch higher by launching her own label in future.
For her first tryst as a designer, Kangana has associated with European brand Vero Moda.
But in a tete-a-tete with here, she said: “I would definitely like to have collection of my own or label of my own.”
“This (association with the brand) could just be a starting step to that. I want to know how my association with Vero Moda goes, how it evolves in the season. It will be a siginificant step towards that direction,” added the “Queen” of Bollywood.
Coming from Himachal Pradesh and with no film background, Kangana has made a niche for herself in Bollywood and delivered pathbreaking films like “Fashion”, “Tanu Weds Manu” and “Tanu Weds Manu Returns”.
Clearly, acting is not the only aspect of showbiz that Kangana wants to involve herself in. She stepped onto the other side of the camera for her last released film “Katti Batti”, seven minutes of which she directed herself.
She also pursued a screenplay writing course in New York, and now she has taken up designing. Did she take up any professional training in designing?
“I wish I did, but unfortunately I didn’t have that much of time. I think it’s always good to have the proper understanding, that technical understanding of every aspect. I like to be prepared for everything that I do but it was too short a notice for me,” she said, by adding that she had a group of designers who worked with her day in and day out to help in her first collection.
“They kept me informed about season trends and global trends,” she said.
Kangana has worked closely with Vero Moda to design the couture-like VERO MODA MARQUEE Autumn-Winter 2015 collection. There are five broad themes — Dandelion Dreams, Deep Lake, Red Velvet, Royal Enchantment and Gold Rush — that make the ‘VERO MODA MARQUEE by Kangana Ranaut’ collection.
The designs include casual, formal and occasion wear.
The actress showcased her designs at a gitzy fashion evening attended by the creme de la creme of Mumbai at Mehboob Studio here on Wednesday night. The collection was presented on the runway through a splendid fashion show, where Kangana herself was the showstopper. Making a rare appearance for supermodel Ujjwala Raut.
Asked if designing was always on her mind, Kangana said she wanted to explore the medium at some point of her life.
“It was always there at the back of my mind, but I never thought that I will venture into something which is a parallel world or business altogether, so early.
“I think I just grab every opportunity I like. I think you can never be ready to start something from scratch, you just go with the flow,” said the 28-year-old, recalling how fashion was not something that she ever thought of while growing up.
“In India, cinema is a very important medium for setting fashion trends but since I was a science student, I was not that much into it (fashion).”
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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