Entertainment
Promotion is burden on filmmaking: Irrfan Khan
Mumbai: Actor Irrfan Khan, who has impressed cinegoers with his role of an investigating officer in “Talvar” and will next be seen as a suspended police officer in “Jazbaa”, believes that the total money spent on a film’s promotion and marketing is a “burden”.
“This (promotion) is a burden on film making. We should have a limit on it and reduce the amount. Sometimes the ratio is 1:1. I think this is a waste of money,” he told IANS.
“Because of large money spent on promotion the film sometimes suffers, the director who has made a good film, the burden of promotion inevitably comes on the film. And the directors and actors are judged by the business the film is doing,” he added.
Irrfan suggested endorsement should be limited to awareness about a film that is coming.
“Audience decides what to watch or not on the trailer. Besides that all what we are doing is filling the space. I don’t know how many people come to watch a film only because of promotion. Just an awareness and trailer that’s enough for a film to get a fair audience,” he added.
Earlier “Jazbaa” director Sanjay Gupta had also tweeted that “the smartest ones are not marketing strategists”.
“It is the audience that knows and smells a film just by its trailer. All else is a reminder,” he wrote on the micro-blogging site.
“There is a very long list of films that went to every nook & corner of the country to promote and sank without a trace at the box office,” he added.
The film is set to hit the screens on Friday.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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