World
Social groups effective in disseminating information on Facebook
New York: Not just popular opinion leaders but even a single individual who is part of a social group on Facebook can spread information to others just as effectively or more, US researchers have revealed.
Proposing a strategic approach for information spreading via Facebook using cancer screenings as a health intervention, the researchers used Facebook to identify social clusters and opinion leaders and mathematically determine the best way to spread information, using health information as the subject.
What they found is that neither way is better than the other. Rather, for maximum reach, the best way to spread (or diffuse) information is to utilise both opinion leaders and individuals in social clusters on Facebook.
“In the simplest terms, we are asking: can we mathematically determine whether something will go viral on Facebook,” said Daniele Struppa, chancellor of California-based Chapman University.
By using Facebook to identify socially-bonded clusters of people, the researchers created a computational simulation consisting of seven prepositions and five algorithmic steps to identify the way to achieve the maximum reach of people, using cancer prevention information as the subject.
The parameters identify Facebook friends and users who share world views, a shared identity and ideology, shared groups, using similar linguistic styles, and endorsing or “liking” similar postings.
“One can argue that Facebook has become an integral part of many people’s communication repertoire; people continue to be social when they are indoors,” said study co-author professor Lisa Sparks.
They chat online with friends and keep up with them via their Facebook pages.
“Given Facebook’s highly diffused status and heavy daily dosage, we believe it is one of the best platforms for understanding how a mathematical model can be used for health interventions,” the authors noted.
Common diffusion methods suggest that employing an opinion leader is the best way to spread information.
“However, this research suggests that one person in a social cluster can spread information to others just as effectively or more under certain network configurations on Facebook,” Struppa added.
The research group included health communicators, mathematicians, computational scientists and diffusion researchers.
The study was published in the journal Health Communication.
Lucknow: Vishal Singh, a renowned social worker from Lucknow, also known as Foodman, has once again made India proud. He was honored by the Happy Hands Gloves Cooperative Limited Company in Korathai, Thailand, for his work with the Hunger Free World Mission.
The Hunger Free World Mission’s meeting was held in Korathai, Thailand, under Vishal Singh’s leadership. Representatives from several countries, including Mr. Raja Dwivedi (Managing Director of Happy Hands Gloves Limited), Thailand Coordinator Mr. Raja Mishra, and member Mr. Varun Singh, attended the event.
Under Vishal Singh’s leadership, the attendees took a pledge to work together toward creating a hunger-free world.
Speaking on the occasion, Vishal Singh explained that the main goal of the Hunger Free World Mission is social participation. He said the mission is not just about feeding people but also about meeting other basic needs of those who are struggling. The mission focuses on helping families of terminally ill patients in hospitals by providing food and shelter. It also works to fulfill essential needs like education, jobs, and care for the elderly.
For the last 16 years, the Vijay Sri Foundation has been providing free services, benefiting thousands of people. Vishal Singh highlighted that the mission aims to gain global recognition like other organizations such as WHO, WWF, and Red Cross, which work for social causes.
During this meeting, Vishal Singh was appointed as the Chairman of the Hunger Free World Mission by representatives from various countries. They also discussed holding regular meetings in different countries to push the mission forward.
Business tycoon Dr. Abhishek Verma has also supported this humanitarian mission, vowing to promote the idea of “Seva Parmo Dharma” (Service is the highest duty) worldwide. Vishal Singh praised him, stating that people like Dr .Abhishek Verma inspire others to work for the betterment of society.
Recently, Romania’s Ambassador, Mr . Daniela Sezonov Ţane, invited Vishal Singh to the Romanian Embassy in Delhi, where they discussed the mission in detail. Impressed by his humanitarian work, she honored Vishal Singh and invited him to Romania to take the mission forward .
Food man Vishal Singh has been serving the people of India for the past 16 years. Through the Vijay Sri Foundation, he provides free meals to cancer patients & their families ,shelter, and education for women & children along with running free old-age homes in Lucknow.
In addition to his humanitarian work, Vishal Singh also addresses issues like crime and corruption through his role as Chairman of Seva Path Media and Managing Director of Vijay Sri Foundation.
During the COVID-19 pandemic, Vishal Singh and his team worked tirelessly to provide food and help to the needy, including starving children, elderly citizens, and pregnant women. Despite contracting the virus himself, he continued to assist others after his recovery. He even created a life-saving oxygen regulator using household items, which was praised by doctors both in India and abroad.
In his address at the meeting, Vishal Singh spoke about his mission to create a hunger-free world. He pointed out that India’s large population, along with issues like unemployment and poverty, has caused the country to fall on the Hunger Index. He urged people to contribute just one handful of grains daily to help create a hunger-free world.
He concluded by saying that through social participation, we can empower the people around us, meet their basic needs, and work together to build a stronger, more prosperous, and developed society.
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