Entertainment
I love my fans in India: Afrojack
New Delhi: Grammy Award-winning DJ and producer Afrojack, who is currently touring India, says he loves playing for his fans in the country.
“India is a great land of culture. I love the Indian vibe. It feels so positive every time I’m here. I love my fans in India, they just don’t quit,” Afrojack, whose real name is Nick van de Wall, told.
The musician also said that the passion of Indian music fans compels artists like him to travel to the country for shows.
“I don’t know if the rest of the world knows yet, but every DJ already knows the passion and love is real in India, that’s why we all keep coming every year! Every dance music fan in India is a prime example of what the scene is about,” he added.
Afrojack, who headlined the Smirnoff Experience Music Festival in Mumbai on November 29, said: “There’s nothing better than making music and hearing 20,000 people chant, ‘Afrojack! Afrojack!'”
Asked about the massive surge of electronic dance music (EDM) in India, the “Rock the house” hitmaker said that right now the entire music scene in the world is “really interesting”.
“You have a lot of new genres and sounds popping up, and this is something I’ve always been interested in,” he added.
At the age of 28, Afrojack has already made it to Forbes list as one of the highest earning DJs in the world. But despite that, he says he still hasn’t accomplished “anything yet”.
“I don’t feel like I’ve accomplished anything yet. I feel like I’m on the road to accomplishing something,” he said.
“I feel like I accomplished something when I spoke to a fan and he’s like, ‘I have two jobs and kids and I’m working hard. I want to make music and I have no time’. Speaking to the same guy six months later, he’s like, ‘Yeah, I quit one job and I still put food on the table. I put some effort into it. I really started studying how to make music.’ And now he’s a full-time producer. And he’s happy and everything’s going better,” he added.
He also said that he wants “all the budding DJs to work hard and smart and make music by your heart.”
“The message that I wanted to send out is that I came here to where I am today by following my heart and following what I think is fun and what I think is cool. You have to just do it,” he said.
“If you really want to be a music producer, start trying to make music. If you’re not going to try, then it’s impossible. When you try, it’s always possible.”
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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