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Identifying proper social projects, a challenge for CSR activities’

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New Delhi: Identifying appropriate social projects and their beneficiaries is a key challenge while implementing corporate social responsibility (CSR) programmes, Kaushal Sampat, president and managing director – India, Dun & Bradstreet (D&B) said here Saturday.

“As per a survey conducted by D&B on CSR initiatives practiced by PSUs (public sector undertaking), around 28 percent of companies feel that identifying appropriate social projects and their beneficiaries is a key challenge while implementing CSR programs. Hence, CSR should be made an integral part of core strategic thinking and corporate value creation rather than just a atick the box’ activity,” he said.

He was speaking at the CSR and Sustainability Conclave organised by D&B.

The new Companies Act mandates that companies have to shell out 2 percent of its profit for CSR programmes.

As N.K. Maini, deputy managing director, Small Industries Development Bank of India said the challenge lies in enhancing profitability, increasing shareholder value and creating wealth, while aggressively pursuing opportunities of growth.

“Coming to the social dimension, the challenge is in achieving high rates of economic growth in order to enable all sectors of society to enhance their quality of life, and live with dignity. On the environmental front, the challenge lies in continual economic growth while preserving and enhancing our natural resources and eventually leaving a better planet for our future generations,” he added.

However, Rajiv Chugh, partner – tax and regulatory services, Ernst and Young LLP said, tax and CSR go hand-in-hand in the present scenario and both are necessary for sustainable development.

“With corporates now being also mandated to contribute to society by undertaking CSR initiatives, it would be prudent for the government to create a meeting point between tax and CSR by relooking at given tax deduction for CSR expenditure, so that 2 percent of net profit is not seen as the upper ceiling for CSR by corporate India,” Chugh said.

Deepak Jolly, vice president – public affairs and communications, Coca-Cola India and SWA said CSR cannot just be an add-on in the journey of any corporate house, it should be embedded right from the top.

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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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