Entertainment
Trends that changes Indian Cinema forever!
Lucknow: As we all know that Bollywood, which produces more than 1000 films in a year, is the world’s largest film industry. Generation of Indian film industry was started in the year 1931 with ‘Alam Ara’ and has been creating a huge impact on the people around the world with the variety of movies till date. However, the trend has been changed in delivering the Indian films from many years.
The scenario of making a movie in the 1950s is completely different to the movies releasing at the box office today.
In the history of Indian Film Industry, filmmakers had made several movies based on comedy, thriller, horror etc. however the pattern of making a film used to be taken in the year 1950s was very different in which a filmmaker portray an actor as a simple person, who struggles in life moving on a right path to become a successful person. Such stories at the time attracted the audience to the theatre following which the movie received a well-deserved response at the box office. Some movies which created a golden impact on the audience at that time were Awaara(1951), Shree 420(1955) and many others.
After creating a ‘Golden Era of Indian Cinema’ in 1950s, the film industry entered the second stage of changing trend of Indian films, which was taken place between 1960s to the early 1980s. Movies made in this phase revolved around the love stories, emotional films and action drama. Renowned movies like Deewar (1975) and Don (1978) released in this era were based on classy underworld mafias, which had raised the existence of Indian cinema to another level. Some critically acclaimed movies released in that era were Aradhana( 1969) , Anand (1970) and Sholay (1975). The second era of Indian film industry also changed the youngster’s minset of that time. Long bell-bottom pants, with a bow and blazer helped the generation to become smarter and stylish with the changing trend.
With the changing trend in the Indian film industry, advanced technology was introduced in the country following which the first Indian sci-fi movie Mr. India was released in 1987, which was super hit flick of that time. Beginning of 2000s also introduced a lot of technical advancements which helped the films like Koi Mil Gaya (2003) and Ra.One (2011) to reach the top charts in less time.
Change in the content of the film and way of delivering the movies in last few decades is the reason that has changed the target audience completely. Now, audiences believe in watching exotic shooting locations as well as sizzling dance numbers in the film.
So the conclusion says the changing patterns in movies are the main reason behind the changing mindsets of the audience.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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