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‘Indian crafts more relevant than luxury promoted by international brands’

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abrahamthakore.New Delhi:  Designer David Abraham of brand Abraham & Thakore (A&T), whose designs have been acquired by Victoria & Albert Museum in London for its permanent collection, says focussing on Indian traditional craft and weaves is “more relevant” than relying on luxury as propagated by several international brands to sell overpriced handbags.

“I think the Indian fashion industry, particularly at the designer level, has done a lot to bring attention to traditional craft. The concept of luxury in India involves some of the highest level of craft which the Indian consumer understands. This is far more relevant than the luxury which is promoted by international brands to sell over priced handbags,” David told IANS.

A&T, known for fashion and accessories as well as textile products for home, was initially established by David and Rakesh Thakore, graduates of the National Institute of Design (NID), Ahmedabad. They were later joined by Kevin Nigli, a design graduate of National Institute of Fashion Technology (NIFT), New Delhi.

In late 2002, the first A&T shop was opened here, and there has been no looking back since then. Their fashion and home textile collections were part of prestigious trade salons in Paris, namely Tranoi and Scenes D’Interieur at Maison & Objet.

The designers presented their vision about modern styles and sensibilities of contemporary India through ‘India Modern’ theme of the grand finale for the Amazon India Fashion Week-Autumn Winter 2016 here on Sunday.

Other participating designers were: Rajesh Pratap Singh, Samant Chauhan, Rahul Mishra, Anju Modi, Aneeth Arora, Rohit Gandhi and Rahul Khanna, Amit Aggarwal, Pankaj and Nidhi. They presented five to six ensembles each using new age interpretations of India design elements and textiles, silhouettes and craftsmanship in tones of indigo blues, earthy hues and white.

Talking about the concept, David said: “The finale revolved around India and ‘Make in India’. Both concepts sum up what A&T has been all about ever since we launched our collection many years ago in London.”

For the finale, they took inspiration from the “kedia jackets of Rajasthan and Gujarat that are worn by shepherds”.

“We are modernising the silhouette and teaming it with different separates to create a modern way of wearing a traditional garment,” he said.

 

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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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