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I want to expand the brand globally: Designer Manish Malhotra

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manishMumbai : He looks back with pride on how he set trends in Bollywood with fashion. Celebrated designer Manish Malhotra, who gave startling makeovers to many screen scorchers in Hindi filmdom, says he feels it’s time he focussed his energy on expanding his brand and involved himself with heritage crafts.

In the past, he has styled for several Bollywood films, and he has continued that passion by working on Kareena Kapoor Khan and Arjun Kapoor-starrer “Ki & Ka” and the Aishwarya Rai Bachchan- starrer “Ae Dil Hai Mushkil”.

During his 25 years as a stylist in the film industry, he has designed looks for Urmila Matondkar, Karisma Kapoor, Kajol, Rani Mukerji, Aishwarya, Preity Zinta, Sonam Kapoor, Alia Bhatt and Deepika Padukone.

On the sidelines of the opening day of Lakme Fashion Week (LFW) Summer-Resort 2016, Malhotra delved upon his journey and told IANS: “My journey has been overwhelming and humble. I chose the path for the love of Bollywood and films. I introduced styling and redefined costumes in movies – from putting together looks to shopping internationally.

“I had set a trend in movies and down the line, I feel I have enjoyed the process immensely and now, it is time to focus on my label ‘Manish Malhotra’. I have completed 10 years of my eponymous label and now the focus is to take it to the next level by expanding the brand globally, presenting innovation in my outfits, working with heritage crafts and craftsmen and much more.”

He has been doing so with his past few lines — whether it’s by exploring crafts of Kutch or Kashmir.

The designer showcased his latest collection on Tuesday, with “Ki & Ka” star Arjun Kapoor and actress Jacqueline Fernandes as showstoppers, while Kareena cheered on.

Describing his line, Malhotra said: “The collection was based on elements of nature. I recently shifted into my new home, which is surrounded by trees and nature and I believe it is very calming, relaxing and soothing.”

In over two decades of his career, Malhotra is now not only a regular at India’s major fashion weeks but is also a popular name on the runways of Paris, Milan and New York.

Asked if he feels Indian celebrities try too hard to raise the fashion bar on international platforms, he said: “I believe Indian celebrities are doing great internationally and have increased the fashion bar on international platforms. Priyanka Chopra looked fabulous at the Oscars.”

The designer has a knack for creating glamorous ensembles with traditional Indian colours, craftsmanship, textures and embroidery since he set foot in the fashion world in the 1990s. He feels proud now that “designers are working towards reviving Indian textiles and heritage weaves”.

“I have been visiting weavers from Banaras, Gujarat and Andhra Pradesh and what I have seen is amazing. I want to use a lot more handloom in my collections.

” ‘The Regal Threads’ was my first collection crafted using this new design language and it has received a phenomenal response. I love the texture of Indian weaves and the fact that each of them has a unique story to tell,” he said.

And what about the trends that are making big in fashion world nowadays?

“The biggest trends are lehenga skirts with trails paired with crop tops. My new collection for LFW is Indian in aesthetic and essence but has global and modern influences in the form of cuts and styles. Lehengas with trails, breezy jumpsuits and structured tops and blouses are the trends for this season,” Malhotra told IANS.

The summer-resort edition of the five-day fashion extravaganza is taking place at hotel St. Regis here.

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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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