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Sonakshi on runway with Bollywood in support

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Sonakshi-Sinha_25Mumbai:Day three at the Lakme Fashion Week concluded on a transcendent note as Anita Dongre unfolded a whirlpool of emotions weaved by tradition and grace with her Spring Summer 2016 collection – Love Notes.

What made the show even better was Sonakshi Sinha in her lively best on runway with Bollywood celebrities gracing the front row.

Heralding the arrival of summer, Dongre captured the poignant emotion of love told through the musings of a young woman who is exploring the changes her lover is likely to bring into her life.

The show transported the audience to a world of fantasy with the entrancing aura of carmine pink and cyan green foliage. Personifying the opulence and magnificence of the land of royalty- Rajasthan, the stage reflected the grandeur of an imperial Rajasthani palace.

The ramp was illuminated with the vivacious hues of hot pinks, sage green and candy yellow and featuring the designer’s signature gota-patti and resham embroidery. Each ensemble told its own quiet love story capturing this poignant emotion in ethereal tales.

The audience were left mesmerised as Sonakshi Sinha walked down the runway playing the perfect muse, portraying a young princess full of emotions, passion and grace. The actress was not only seen giving the perfect pose to the shutterbugs but was also spotted singing and dancing on some of the soulful Hindi tracks while taking that perfect walk.

“You know what they told me to just go and fun and I did that. The music was so amazing. I was waiting beyond that stage to rock the show and that is what I did. We came back and gave a group hug because we all were so excited. The show went really well and we all had fun,” Sonakshi told reporters post the show.

Some of the tracks used for the show includes “aaja re o mere dilbar aaja”, “mera laung gawacha”, “laung maare lashkara” and many more .

When we asked the designer of the idea of using Hindi songs, she told IANS: “I love Hindi music. When you travel all around the world, you come home to ‘dal chawal’ so Hondi music is like that.”

Some of the industry stalwarts including Juhi Chawla, Radhika Apte, Swara Bhaskar, Mini Mathur, Sangeeta Bijlani, Kabir Khan, Mira Rajput, Sanjay Suri, Sangeeta Bijlani, Tannishtha Chatterjee, Onir and Maria Goretti along with Sonakshi’s mother Poonam Sinha extended their support to the designer from the front row.

The collection was designed to resonate with the modern Indian woman – strong but feminine, opulent yet effortlessly graceful.

When asked about Dongre’s collection, Sonakshi said: “She has been my go to person. She makes me look stunning in every piece. I am surprised that we did not work before. We have collaborated for the first time and you can see the result. The show was fantastic.”

The actress also hinted that she might end up coming with her designer label soon.

“Acting is correlated with fashion. May be I will get back to it sometime in the future and it will named ‘Asli Sona’,” she said.

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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