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Exobitent pricing may see poor iPhone SE sales in India

Published

9 years ago

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iphone seA steep pricing of Apple’s latest iPhone SE in India, that is considered a very price sensitive market for smartphones may have already flopped in India. The Friday launch of the company’s new device had the weakest footfalls into stores for a new iPhone on day one.

Poor pre-bookings also made distributors roll out cashback offers on credit card purchases from the very first day.

With little acceptance to 4 inch screen smartphones in India and its similaties in design to one of its predecessor iPhone 5s may have added to poor response that is not so often for an iPhone launch. The device in India costs Rs 39,000 for the 16 GB model and Rs 49,000 for the 64 GB model, 40% more expensive than in the US.

Tepid demand for iPhone SE may allow Samsung to beat Apple and lead the premium smartphone segment in the current quarter. The South Korean company sold over 60,000 models of its latest S7 device within a month of launch in India.

All retailers still had adequate stocks of the new iPhone for sale in the evening, unlike previous launches when the devices would be snapped up in a few hours.

The lukewarm response is because the device is targeted at a very niche category of users in the country. Pre-bookings in exclusive Apple stores were 5-10% of the level during the previous few launches. Apple, too, did not host any launch event in its stores, the way it usually does.

A senior trade partner said consumers who want a 4-inch iPhone prefer the older iPhone 5s, which is now available for less than Rs 20,000 online. Others are opting for the 4.7-inch or 5.5-inch iPhone 6s and 6 models. The iPhone 6 16GB model currently sells online for about Rs 38,000, while the iPhone 6s 16GB is available for about Rs 45,000.

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Apple is giving a huge discount on its gadgets: Details inside

Published

3 years ago

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May 5, 2022

By

If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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