Entertainment
Technology has opened up our cinema to everybody: Aishwarya
New Delhi: Actress Aishwarya Rai Bachchan, who is the brand ambassador of L’Oréal Paris and will represent the cosmetic giant at the upcoming 69th Cannes Film Festival, says technology has taken the Indian cinema on a global voyage with “accessibility just a click” away.
The actress, who will be completing 15 years of attending the festival this year, also shared that technology has upgraded the ways of communication complimenting the “immense growth” of cinema.
Asked about how has the perception of Indian cinema changed with time at the foreign film festivals, she said she has “never played judge”.
“How it may have changed? I have never played judge but I think common sense would have me recognise that with the world getting smaller with each passing year…Thanks to you members of media, social media and thanks to the communication becoming just at the press of the button and a couple of characters on your own little handsets,” Aishwarya told IANS.
The mother-of-one added: “It has just made the world so much smaller that it has opened up your cinema to everybody and accessibility is literally a click of the button to each individual.”
The former Miss World walked into Bollywood with “…Aur Pyaar Ho Gaya” in 1997, and then went in to render critical performances in films like “Taal”, “Devdas”, “Hum Dil De Chuke Sanam”, “Guru”, “Dhoom: 2” and “Jodhaa Akbar”.
Aishwarya’s tryst with the film gala at the French Riviera began with “Devdas”. The Sanjay Leela Bhansali directorial was showcased and earned applause in 2002. The wife of actor Abhishek Bachchan became a jury member at the film gala in 2003. She then took her talent overseas by working in Hollywood starting with “Bride & Prejudice” in 2004.
The “Sarbjit” star said that the world taking a step ahead technologically is a “reflection of the immense growth”.
She said: “That is the reflection of the immense growth and of the world getting smaller and the obvious that we have always said change is the only constant”.
Aishwarya will be representing the brand at the event this year along with actress Sonam Kapoor. Both the actresses have always managed to dazzle their fans at the French Riviera and this year, they will sport looks created using the L’Oreal Paris’ Infallible Cannes 2016 Collection.
The Cannes Film Festival is scheduled to be held from May 11 to May 21, 2016.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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