World
Social media influencers helping brands reach more people: Twitter
New York : Social media influencers are now solidifying their presence on various platforms like micro-blogging site Twitter as your friend or family member, leading to better positioning and boost in sales for various brands, a new study has revealed.
Nearly 40 percent of respondents said that they have purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube, said the study conducted by Twitter and market analytics firm Annalect.
About 20 percent of respondents said they shared something they saw from an influencer while one-third of millennials (those born in two decades after 1980) reported that they follow a social media influencer on Twitter or Vine, adweek.com reported.
Marketers are using social media influencers to build relationships with the people An influencer can reach consumers via blogs and social networks that brands may not be able to.
Some time ago, “marketers would put household names on the front of cereal boxes,” Jeffrey Graham, vice president of market research and insights at Twitter, was quoted as saying.
“Now, online influencers can sell other products to anyone with a smartphone,” Graham added.
For the results, the researchers surveyed more than 300 users to see how they responded toward brand influencers.
In the second part of the study, the team studied how 500 users exposed to display ads and other traditional digital formats compared with watching content from a social media influencer.
The number of influencers from various walks of life had also dramatically increased on various social media platforms, the authors noted.
“This is telling us is that you don’t have to be a mass media star or a household name to be influential and actually drive people to buy stuff,” Graham noted.
According to Twitter-owned talent agency Niche, the number of social media influencers available to brands has grown from 6,000 to over 25,000 in a year.
National
Foodman Vishal Singh Honored for Hunger Free World Mission in Bangkok
Lucknow: Vishal Singh, a renowned social worker from Lucknow, also known as Foodman, has once again made India proud. He was honored by the Happy Hands Gloves Cooperative Limited Company in Korathai, Thailand, for his work with the Hunger Free World Mission.
The Hunger Free World Mission’s meeting was held in Korathai, Thailand, under Vishal Singh’s leadership. Representatives from several countries, including Mr. Raja Dwivedi (Managing Director of Happy Hands Gloves Limited), Thailand Coordinator Mr. Raja Mishra, and member Mr. Varun Singh, attended the event.
Under Vishal Singh’s leadership, the attendees took a pledge to work together toward creating a hunger-free world.
Speaking on the occasion, Vishal Singh explained that the main goal of the Hunger Free World Mission is social participation. He said the mission is not just about feeding people but also about meeting other basic needs of those who are struggling. The mission focuses on helping families of terminally ill patients in hospitals by providing food and shelter. It also works to fulfill essential needs like education, jobs, and care for the elderly.
For the last 16 years, the Vijay Sri Foundation has been providing free services, benefiting thousands of people. Vishal Singh highlighted that the mission aims to gain global recognition like other organizations such as WHO, WWF, and Red Cross, which work for social causes.
During this meeting, Vishal Singh was appointed as the Chairman of the Hunger Free World Mission by representatives from various countries. They also discussed holding regular meetings in different countries to push the mission forward.
Business tycoon Dr. Abhishek Verma has also supported this humanitarian mission, vowing to promote the idea of “Seva Parmo Dharma” (Service is the highest duty) worldwide. Vishal Singh praised him, stating that people like Dr .Abhishek Verma inspire others to work for the betterment of society.
Recently, Romania’s Ambassador, Mr . Daniela Sezonov Ţane, invited Vishal Singh to the Romanian Embassy in Delhi, where they discussed the mission in detail. Impressed by his humanitarian work, she honored Vishal Singh and invited him to Romania to take the mission forward .
Food man Vishal Singh has been serving the people of India for the past 16 years. Through the Vijay Sri Foundation, he provides free meals to cancer patients & their families ,shelter, and education for women & children along with running free old-age homes in Lucknow.
In addition to his humanitarian work, Vishal Singh also addresses issues like crime and corruption through his role as Chairman of Seva Path Media and Managing Director of Vijay Sri Foundation.
During the COVID-19 pandemic, Vishal Singh and his team worked tirelessly to provide food and help to the needy, including starving children, elderly citizens, and pregnant women. Despite contracting the virus himself, he continued to assist others after his recovery. He even created a life-saving oxygen regulator using household items, which was praised by doctors both in India and abroad.
In his address at the meeting, Vishal Singh spoke about his mission to create a hunger-free world. He pointed out that India’s large population, along with issues like unemployment and poverty, has caused the country to fall on the Hunger Index. He urged people to contribute just one handful of grains daily to help create a hunger-free world.
He concluded by saying that through social participation, we can empower the people around us, meet their basic needs, and work together to build a stronger, more prosperous, and developed society.