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Convenience may replace pricing to help Indian e-commerce : Morgan Stanley

Published

8 years ago

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Photo: Bizjournals

Photo: Bizjournals

New Delhi: As broadband usage expands in India, convenience will be the main driver for online shopping after 2019, as opposed to pricing being the main issue today, and eventually help e-commerce firms make money, says Morgan Stanley.

“Internet adoption is a recent phenomenon in India with under 70 per cent of the total Internet users having fewer than five years of experience on it,” the merchant banker’s research arm said in its latest report.

“As per our AlphaWise Survey in late 2015, 70-75 per cent of users with fewer than two years of history on the Internet were attracted to online shopping due to attractive prices,” it said.

“But 2019 is the year when convenience could trump pricing within Indian online shoppers.”

Morgan Stanley said the more mature users valued the convenience factor of online shopping, and that their survey had shown this factor to be outstripping pricing as a key value proposition for users with over five years of Net history.

The financial services company predicted that the proportion of Net users with less than five years of usage history will stay high at over 70 per cent for the next couple of years, implying pricing could be of paramount importance to them.

“But by 2019 and beyond, more than 40 per cent of India’s Internet user base would have been using the Internet for over five years, and that is when convenience is likely to take over.

“That is also when e-commerce companies may start seeing an improvement in pricing metrics.”

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Apple is giving a huge discount on its gadgets: Details inside

Published

3 years ago

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May 5, 2022

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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