Entertainment
Quikr Launches Dazzlr
Mumbai:Quikr, India’s No. 1 cross category classifieds business, today announced the launch of Dazzlr, a talent discovery platform that brings together Actors, Casting Professionals, Directors and Producers. Available on both Android and iOS, Dazzlr is aimed at organizing casting and talent discovery that will address the needs of the film industry in India and beyond. The Indian media and entertainment sector alone is expected to become a US$ 29.11 billion by 2019.
The platform has been developed by Quikr in partnership with Vivek Bohra, a third generation Film Maker and renowned Casting Director, Aadore Mukherjee. It offers tailored solutions to cater to the unique needs of both artists and casting professionals for a variety of entertainment formats such as cinema, television, theatre, advertising, regional and international film production. Based in Mumbai, Dazzlr currently has a strong team of professionals that will operate as an independent entity under the Quikr umbrella.
Talking about the launch Pranay Chulet, Founder & CEO Quikr said, “Right from our early days, we’ve had entertainment as a category in Quikr. It gets half a million monthly unique visitors without any marketing because of the sheer size of India’s media and entertainment industry. Artists are always looking for projects, aspirants are always looking for a break and production houses are always looking for talent. Technology can be a huge enabler in this marketplace as I’ve seen in my own experience in this space in the past. We’re tremendously excited about this opportunity to help bring more structure to this large, multilingual industry that touches every corner of India.”
Sharing his enthusiasm about the announcement, Vivek Bohra, Writer, Director and Dazzlr Co-Founder said, “This is just a first step in Dazzlr’s journey to help organize the unorganized segments of the entertainment industry. We have worked closely with the product and technology teams at Quikr to ensure that Dazzlr caters to the unique needs of our peers in the film industry. While we begin with getting ease and transparency to casting and discoverability for industry professionals, we are sure that the road ahead is going to see many more divisions of the entertainment industry becoming more transparent and organized”.
Casting Director, Aadore Mukherjee further added, “Dazzlr is the culmination of months of hard work and years of experience in the film industry. We have kept the approach very professional and have created a platform that helps aspiring actors get the attention they deserve. The response so far has been very encouraging and in barely a couple of weeks of testing, we have over 70 casting directors, production houses, advertising agencies and close to 2000 artists using the platform across India. Dazzlr has already helped to cast commercials for Axis Bank and Dark Fantasy Chocolates. Just like my upcoming film Baar Baar Deko which features cast from the UK. I expect Dazzlr to create an impact for talent internationally as well.”
Dazzlr allows budding actors to list for free with a fee to apply for select roles. The platform enables production houses and casting directors to post their requirements and browse through artist portfolios to bookmark and call them for auditions. Some of its unique features for artists include provisions for video and image uploads to build a portfolio and notifications to help them stay updated on opportunities in upcoming screen roles.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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