Entertainment
Being in creative profession a challenge: Shruti Haasan
New Delhi : She sings and acts in films in multiple languages like Hindi and Tamil. Actress-singer Shruti Haasan says that being in the creative field itself is a challenge and that she thoroughly enjoys it.
“Being in the creative profession itself is a challenge. I work not only for myself but also enjoy when the audience receives me well and my piece of art is accepted and appreciated. It is a challenge all the way, which I thoroughly enjoy,” Shruti told IANS in an email interview.
The daughter of stars Kamal Haasan and Sarika considers herself to be lucky.
“I feel I am one of the few lucky ones to be able to do what I want to do. While, yes, there have been difficult situations where I had to take critical decisions, yet it became easier as we went along.
“I also received suggestions or options that helped me achieve what I wanted. Doubt is sometimes a great motivator, because it makes you drop all inhibitions and give the opportunity to deliver your best,” said Shruti.
She is currently seen in the Nestlé India’s Crunchilicious MUNCH campaign in which she is challenged by singer-composer Shankar Mahadevan to go breathless for a song.
Talking about it, she said: “The campaign is about the younger generation which is aspirational, confident, empowered and always striving to create their own niche.
“In this journey, there might be moments of self-doubt where they need to push themselves to achieve their objective. The song depicts this dilemma which they ultimately overcome with self -belief, motivation and effort.
“The role of MUNCH in this story is of a facilitator that helps bring about a spark in their confidence. We wanted to create a track that would strike an immediate chord with youth and help relate with a situation with which they are familiar. The song is melodious and catchy and definitely touches the right chords.”
Any plans of collaborating with the popular trio Shankar-Ehsaan-Loy again?
“I’ve worked with the trio earlier for one of my films ‘D-Day’ and I worked with Ehsaan and Loy for an independent single recently. Working on this campaign and jamming with them once again was great fun.
“They are phenomenal musicians and a great team to work with, who come together with such varied abilities and backgrounds. It was a pleasure to work with them and I’d love to work with them once again,” said the “Aazma – Luck is the key” hitmaker.
She manages to give time to the southern film industry as well as Bollywood. Which one is her priority?
“Hindi or south Indian films… It does not matter as long as the quality of work is good. Everyone in the film industry is working so that people enjoy the film and it is always team effort that drives me with not much difference in Chennai or Mumbai,” said the actress, who has featured in movies like “Welcome Back”, “Gabbar Is Back” and “Ramaiya Vastavaiya”.
There were reports about her collaboration with the British alternative rock band Dinosaur Pile-Up. How is that shaping up?
Without revealing much, she shared: “Work is happening as per schedule; will be able to tell you more soon hopefully.”
Any more collaborations in the pipeline?
“I’m working on some really exciting music associations and will be announcing it soon,” said Shruti, who was recently spotted in Pondicherry with musician Joi Barua.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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