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Ranveer Singh to rap for JACK&JONES campaign

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Ranveer SinghMumbai  : Actor Ranveer Singh is going to rap for international menswear brand JACK&JONES’s new campaign.

The brand on Wednesday announced a new campaign — “Don’t Hold Back” featuring the actor as their new brand ambassador. To kick start the campaign, the brand along with the actor have worked on a song titled “Don’t hold back”, written and sung by Ranveer himself.

The strong and snappy lyrics of the song invite listeners to boldly display their true individuality and celebrate the power of inner strength.

As the name suggests, it stands for a ‘who-gives-a-damn attitude’ and is a clear call-to-action for fans, to shun all inhibitions and follow their gut, irrespective of what the world says or of consequences.

“‘Don’t Hold Back’ is a strong message that I believe will resonate with the youth of the nation. It’s a message that, I believe, echoes the vibe and attitude of our youth; follow your heart, and stop giving a damn about ‘log kya kahenge’ (what will people say),” Ranveer said in a statement.

He added: “I am grateful to Jack&Jones for giving me the opportunity to share this bold message with all the young and fearless Indians out there! I have written the lyrics and sung the rap myself, and I can’t wait to see how everyone reacts to the music video.”

Vineet Gautam, Country Head, BESTSELLER, also feels that “the words “Don’t hold back” represent the JACK&JONES spirit, and Ranveer embodies this message perfectly”.

“We see music as a key medium to connect with our target audience and hence, to kick start the campaign, we are launching a rap song, written and sung by Ranveer Singh exclusively for Jack&Jones,” Gautam said.

The music video “Don’t hold back” will go live on Friday.

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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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