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Bollywood, fashion share symbiotic relationship: Designer

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designer Anavila Misra,New Delhi :  Known for her linen saris and hand-woven textiles, designer Anavila Misra, who has styled the likes of stars like Sonam Kapoor, Kangana Ranaut and Kiran Rao, says the Hindi film industry and the fashion world share a symbiotic relationship.

Asked how important is Bollywood celebrities’ patronisation for the fashion world, Misra told IANS: “It’s all part of the wheel which is moving.

“Even if you look towards Hollywood, the film celebrities are the people who are photographed and everyone is looking at them. All the brands are trying to show their garments on the celebrities. I think it’s a symbiotic relationship (between the fashion industry and Bollywood).”

The designer, who has an eponymous label, feels that Bollywood strengthens the belief of people for a designer and brand.

“We really follow Bollywood as Indians, and I think it just strengthens the beliefs for the customers, clients and normal people to see, ‘Okay, if she can wear it, and look so pretty…’. So yeah, I think it is a symbiotic relationship,” she added.

Misra feels the “younger generation” in Bollywood are the trendiest.

“Look at Kangana. Anything that she wears just looks like it’s made for her. Look at Sonam, she has that inherent, very stylish way of things. She picks up her own trends and look very comfortable. Look at Konkana, she is so earthy and simple,” she said.

The designer feels that these celebrities “have their own personality”.

“They are not guinea pigs to any designer. The stylists are also doing very good work as they are always looking out for what is happening in the Indian fashion industry. Right now the Indian fashion is at a very exciting stage,” she added.

Misra spoke on the sidelines of the 28th edition of the Amazon India Fashion Week Spring-Summer 2017, organised by the Fashion Design Council of India (FDCI).

At the gala, she showcased her latest collection When I Look Back Tomorrow, which had 34 ensembles, mostly handloom saris.

She feels handlooms of some areas in the country are getting popular.

“There are some clusters that are easily accessible or are more open to ideas…West Bengal, for example, or Benaras… These are the places where people are working more because these places are accessible, weavers are open in their minds and are ready to collaborate,” she said.

Misra also stressed that there is a need for more exposure for weavers in smaller places.

“These are the places that maybe government, agencies or some brands, who have that kind of vision have to go to and now collaborate with those people. Otherwise those crafts will slowly die,” she added.

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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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