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Peter England ties up with Ministry of Textile
New Delhi : Handloom has witnessed a boom in the Indian clothing market with several brands launching their handloom collections. The latest is Peter England which on Monday introduced its smart formals range for men made with the handwoven fabric. Minister of Textiles Smriti Zubin Irani was present on the occasion to support the move.
The menswear brand from the house of Aditya Birla Fashion and Retail Ltd (ABFRIL) announced the strategic collaboration with the government’s India Handloom Brand to work together to promote the handloom industry in the country.
The announcement was made in Irani’s presence along with Manish Singhai, Brand Head, Peter England, and Alok Kumar, Development Commissioner: Handlooms.
Irani seemed excited with the move. She said such steps will widen the scope of handloom in menswear category that was earlier mostly restricted to kurtas.
“Handloom is not only about saris. Yes, in menswear, it was mostly about kurtas but now I am glad that men who want to wear their legacy to office have choices now. The popularity of the brands is an identification of support that handloom sector is getting worldwide. We, at the Ministry of Textiles, are extremely happy with the support that we are getting from the industry,” she said.
“We also want to ensure that not only quality products are given to the citizens worldwide, but also ensure that the benefit of those procurement will go directly to the weavers,” she added after officially launching the collection.
Singhai said they are planning to extend the range to various levels.
“We are presenting these 17 designs with limited edition collection which are available at 15 Peter England stores in Delhi and NCR. We hope that this partnership goes deep and expand this collection to more stores.
“We have made an humble beginning, but in the next financial year, we intend to procure one lakh metres of fabric from clusters of India and convert them into garments. We plan to put them in 75 stores,” he said.
The Indian Handloom Brand was launched by Prime Minister Narendra Modi on August 7 last year in order to promote the branding of high quality handloom products with zero defect and zero impact on the environment.
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.