Entertainment
Sushmita Sen likes shopping online, says it saves time
New Delhi: Former Miss Universe and actress Sushmita Sen says shopping online helps her find a variety of brands within no time and that the e-commerce world has enabled local creative talent of the country to get a global reach.
The 39-year-old was here recently to announce and promote the second edition of Jabong Online Fashion Week.
“One of the greatest things about online shopping is that there one can find designers that we couldn’t reach out to (earlier), and I’m not taking about the mainstream big brands, but the ones coming ou
t of small regions,” Sushmita told.
“The best part about it is that I can find anything that I want on a single website in the least possible time.”
“Everytime an Indian artist, designer or photographer makes his presence felt globally without really going there, I feel that by doing that, they are really putting India back on the map,” she added.
Sushmita enjoys online shopping. What’s her favourite purchase been?
“I’m actually looking out for a bag similar to the one which I had lost earlier. But it’s my hard luck that I haven’t found it yet. Apart from that, I like to buy belts, jewellery and shoes online,” said the Bengali beauty.
She lauded the Jabong Online Fashion Week, which is aimed at promoting the country’s young talent through a selection process for a new pool of fashion designers, photographers, models, make-up and hair artists, all handpicked from 1,300 entries for the platform.
From the age group of 18-35 years, 50 finalists will showcase their creations at a grand fashion week to be held in February 2015.
The idea behind the concept is “to represent the fashion industry and provide the fraternity an online platform to grow”, said Praveen Sinha, managing director and founder, .
“With it, we are aiming to gather the best of talent and fashion aficionados, giving them an opportunity to showcase their talent with the guidance of stalwarts of the industry,” Sinha added.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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