Feature
Man quits Google job to sell mutton samosa in India
Mumbai: Did you ever wonder that a person can left Google Job to sell samosa in Mumbai. Yes it happens actually we are talking about, Munaf Kapadia an MBA Graduate quits Google job for selling samosa here’s a quick introduction to the Munaf’s smartest food startup in Mumbai.
In 2015, Munaf Kapadia, who was working with Google, decided to keep his mother Nafisa away from daily soaps on TV by starting a food project. The Kapadias belong to the Bohri community, who are popular for their lip-smacking thaal (a platter that consists of everything from mutton samosas, nargis kebabs, dabba gosht, kaari chawal and much more). And, Nafisa is known to bring the best of these flavours on the plate, every day at her home.
Munaf thought of introducing his ‘maa ke haath ka khana’ that was particularly enjoyed within their own community, to the world. And, like he says, the rest is history. Now the twist in this story is that Munaf and his mother, decided to try this as an experiment and thought of calling a few people over for dinner at their residence.
Via e-mail and a few calls, Munaf brought home a group of girls (who reached out to him through his word of mouth campaign), for their first tasting. He charged them Rs. 700. By then he also named their project The Bohri Kitchen and created a Facebook page. Munaf got busier than his mother, and quit his fancy job at Google, to build a food revolution sorts.
Today, if you want to attend the tasting, you need to have a mutual friend with Munaf or be prime minister or president, because they are sticklers about who they invite home. From celebrities, culinary experts to even international media, everyone is curious to know Munaf’s story and his next business step.
The Bohri Kitchen, now has a delivery kitchen in Worli, and in already working on its restaurant plans. While talking about his journey at media, Munaf, shared his secret marketing formula, which he thinks made The Bohri Kitchen a disruptive brand.
According to Munaf, The Bohri Kitchen, started off as an anti-product (a term that popped into this mind while preparing his presentation for the conference). He never started the project to turn into a business.
With success came the challenge of keeping it authentic. That’s why most of his communication makes a simple and honest commitment.
It all started for her, and in a way even by her. Munaf believes his brand got its recognition because of the mother factor.
And, in a short span of time, she became the brand face. People, who come for the tasting at their residence, go back with a tummy full of happiness and a bright smile on their face. Nafisa stands for their brand promise, which Munaf believe is his biggest success.
Munaf spends Rs. 700 on Facebook every week. Yes, you read it right. Initially, when he started The Bohri Kitchen page, he did try buying a few likes, but that didn’t really help him. Munaf has now cracked the code of targeted advertising on Facebook.
He isn’t aiming for big numbers; all he is looking is for quality results. Content-wise too, he is trying to keep it engaging and isn’t focusing on the volume game.
The State Scores Extra High on Gaming-Friendly Industry Index
Meghalaya scored 92.85 out of 100 possible points in a Gaming Industry Index and proved to be India’s most gaming-friendly state following its recent profound legislation changes over the field allowing land-based and online gaming, including games of chance, under a licensing regime.
The index by the UK India Business Council (UKIBC) uses a scale of 0 to 100 to measure the level of legalisation on gambling and betting achieved by a state based on the scores over a set of seven different games – lottery, horse racing, betting on sports, poker, rummy, casino and fantasy sports
Starting from February last year, Meghalaya became the third state in India’s northeast to legalise gambling and betting after Sikkim and Nagaland. After consultations with the UKIBC, the state proceeded with the adoption of the Meghalaya Regulation of Gaming Act, 2021 and the nullification of the Meghalaya Prevention of Gambling Act, 1970. Subsequently in December, the Meghalaya Regulation of Gaming Rules, 2021 were notified and came into force.
All for the Tourists
The move to legalise and license various forms of offline and online betting and gambling in Meghalaya is aimed at boosting tourism and creating jobs, and altogether raising taxation revenues for the northeastern state. At the same time, the opportunities to bet and gamble legally will be reserved only for tourists and visitors.
“We came out with a Gaming Act and subsequently framed the Regulation of Gaming Rules, 2021. The government will accordingly issue licenses to operate games of skill and chance, both online and offline,” said James P. K. Sangma, Meghalaya State Law and Taxation Minister speaking in the capital city of Shillong. “But the legalized gambling and gaming will only be for tourists and not residents of Meghalaya,” he continued.
To be allowed to play, tourists and people visiting the state for work or business purposes will have to prove their non-resident status by presenting appropriate documents, in a process similar to a bank KYC (Know Your Customer) procedure.
Meghalaya Reaches Out to a Vast Market
With 140 millions of people in India estimated to bet regularly on sports, and a total of 370 million desi bettors around prominent sporting events, as per data from one of the latest reports by Esse N Videri, Meghalaya is set to reach out and take a piece of a vast market.
Estimates on the financial value of India’s sports betting market, combined across all types of offline channels and online sports and cricket predictions and betting platforms, speak about amounts between $130 and $150 billion (roughly between ₹9.7 and ₹11.5 lakh crore).
Andhra Pradesh, Telangana and Delhi are shown to deliver the highest number of bettors and Meghalaya can count on substantial tourists flow from their betting circles. The sports betting communities of Karnataka, Maharashtra, Uttar Pradesh and Haryana are also not to be underestimated.
Among the sports, cricket is most popular, registering 68 percent of the total bet count analyzed by Esse N Videri. Football takes second position with 11 percent of the bets, followed by betting on FIFA at 7 percent and on eCricket at 5 percent. The last position in the Top 5 of popular sports for betting in India is taken by tennis with 3 percent of the bet count.
Local Citizens will Still have Their Teer Betting
Meghalaya residents will still be permitted to participate in teer betting over arrow-shooting results. Teer is a traditional method of gambling, somewhat similar to a lottery draw, and held under the rules of the Meghalaya Regulation of the Game of Arrow Shooting and the Sale of Teer Tickets Act, 2018.
Teer includes bettors wagering on the number of arrows that reach the target which is placed about 50 meters away from a team of 20 archers positioned in a semicircle.
The archers shoot volleys of arrows at the target for ten minutes, and players place their bets choosing a number between 0 and 99 trying to guess the last two digits of the number of arrows that successfully pierce the target.
If, for example, the number of hits is 256, anyone who has bet on 56 wins an amount eight times bigger than their wager.
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