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Real PadMan’s life as entertaining as ‘Sholay’: R. Balki

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By Radhika Bhirani
New Delhi, Aug 26 (IANS) “PadMan”, an upcoming Hindi film that focuses on menstruation and women’s health, will be as high on entertainment as the evergreen “Sholay”, says its director R. Balki, who believes there’s no point in being preachy to the audience.

Inspired by the life of Coimbatore-based Arunachalam Muruganantham, who found a way to make cheap, affordable sanitary napkins for women in his village, “PadMan” features an ensemble of actors like Akshay Kumar, Sonam Kapoor and Radhika Apte.

Of late, the world of Hindi cinema has been bringing some never-spoken-about subjects into the frame — be it open defecation via “Toilet: Ek Prem Katha”, menstruation via “PadMan” or erectile dysfunction through “Shubh Mangal Savdhaan”.

Has it become a new formula of sorts to merge social messages with a dose of entertainment in Bollywood today?

“I don’t know about that, but I was just fascinated by the life of the man on whom the film is based. I also feel sanitary napkins as a subject has not been touched in this country. It’s a revolutionary thing, what he did. It must be spoken about… People are so shy about it,” Balki told IANS here.

But Balki, who was in the capital for an event by Ficci Ladies Organsiation (FLO), refused to describe “PadMan” as a “social or message-based” film.

“His (Muruganantham’s) life itself is equal to ‘Sholay’. It is as entertaining as the biggest masala entertainers… And when you have a life that is so entertaining, why do I need to add entertainment,” asked Balki, who shot the film in rustic settings in Indore.

He stressed that cinema should “never be preachy”.

Balki, who has had a long and fulfilling career in the field of advertising, started his journey as a feature film man with “Cheeni Kum” — about a romance between a 64-year-old man and a 34-year-old woman. He followed it up with “Paa”, a heartwarming father-son relationship tale in which the son suffers progeria.

Thereafter, came “Shamitabh” about a mute hero, and then he gave the audience “Ki & Ka” on gender roles in the society.

What makes “PadMan” different for Balki is that it is the first time he is making a movie on someone else’s life. All his other movies have been fictional.

“I would like to always do original stuff. This is the first time I am doing something based on someone else’s life. I would never like to base a film on a book. If the product would not have been this — sanitary pads — I wouldn’t have done this film.

“I felt there will never be a chance again to do such an interesting subject… I prefer to write original content. Sometimes, fiction is a lot more interesting… you don’t know where it goes and you can dream up whatever you want to,” he added.

Having said that, Balki believes the core of adapting someone’s life story for the screen is about “respecting the life the person has led”.

“But it doesn’t mean you have to stay faithful to it. You have to fictionalise it sometimes. Like I was speaking to Arunachalam Muruganantham, and he was saying, ‘I wish bits and parts of this film were what I lived like’. So, it (the fictional bit) adds to his life… Anything that adds to his life and makes it more interesting, who is going to say no to it?

“Fundamentally, I feel that, as a filmmaker, you must respect the person and his life.”

The film is slated to release next year.

(Radhika Bhirani can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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