Entertainment
We believe in natural fusion of music, fashion: Tommy Hilfiger
New Delhi, Aug 31 (IANS) Designer Tommy Hilfiger, who founded his eponymous brand in 1985, says his work is “a combination of fashion, film, art, entertainment, sports and of course, music”.
As American DJs and production duo The Chainsmokers, comprising Andrew Taggart and Alex Pall, have been announced as the global brand ambassadors of the menswear line of the brand, Hilfiger added that the label believes in “natural fusion of music and fashion”.
The video for the Fall 2017 Campaign with a song “Young” by The Chainsmokers was released on Thursday. The Chainsmokers will also appear in ads for Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear, beginning Fall 2017.
“As a brand, we believe in the natural fusion of music and fashion,” Hilfiger said in a statement exclusive to IANS.
“Pop culture has one of the biggest impacts on what we wear today, and my work is at the heart of that: a combination of fashion, film, art, entertainment, sports and of course, music,” he added.
Throughout the late 1990s and early 2000s, Hilfiger dressed the biggest names on the music circuit. In 1997, a Tommy Hilfiger ad campaign featured the late Aaliyah.
In the same year, Hilfiger also designed custom outfits for the Rolling Stones “Bridges to Babylon” tour, a 100-piece wardrobe for country singer Sheryl Crow’s tour, and a silver suit for Diddy (then known as Sean “Puffy” Combs) which he showcased at the MTV Awards. Another star wearing Tommy Hilfiger that night was style icon Gwen Stefani.
Hilfiger has also championed singer Beyoncé Knowles since the early days of her career. In 1999, he put her on stage to promote the launch of the Tommy Girl fragrance.
In 2004, Beyoncé became the face of Tommy Hilfiger’s True Star fragrance, followed by Enrique Iglesias becoming the face of True Star Men in September 2005.
The link between music and Hilfiger continues to lead to collaborations, with the brand getting The Chainsmokers as global brand ambassadors for menswear.
“Music has always been a part of who I am and inspired the collections I design,” Hilfiger said.
“Over the years, I have loved every exciting collaboration and campaign with iconic and emerging artists, who each brought their unique vision and personality to our clothes,” he added.
–IANS
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Entertainment
Casino Days Reveal Internal Data on Most Popular Smartphones
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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