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We felt famous for the first time after ‘Closer’: Chainsmokers (IANS Interview)

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By Sugandha Rawal
New Delhi, Sep 9 (IANS) They felt “strange” with the fame that came with the popularity of their single “Closer”, and feel they still have a lot to prove.

American DJs and production duo The Chainsmokers say they want to push themselves and experiment. And they want to spread “positivity with their music without any propaganda.”

In a joint email interview to IANS, The Chainsmokers duo Andrew Taggart and Alex Pall reflected upon their journey in the music world and how they are dealing with the fame. They mentioned it is important to use the popularity to send out a positive message amid all the “craziness happening in the world”.

“That song (‘Closer’) gave us a lot of acclaim in a good way. (In) a lot of cases for DJs, people know the music but don’t know what they look like. And ‘Closer’ became so big. We made a couple of TV appearances and we felt famous for the first time, it kind of felt strange,” the duo said in their joint reply.

The duo, who wrapped up their two-city India tour on Friday, also appreciated how India is holding onto its “cultural music”.

The Grammy Award-winning artists headlined the Indian leg of Road to ULTRA, an independent festival brand, brought to India by ULTRA Worldwide and Percept Live. The fest made its foray into the country with Road To ULTRA show in Mumbai and Greater Noida.

The New York based artists exploded onto the music scene with viral hit “#SELFIE” in 2014. They followed it up with hits like “Roses” and “Don’t let me down”, for which they won a Grammy. The success of “Closer”, featuring Halsey, changed the whole game for them.

“We are having the best time and just enjoying every second of the ride but there is still so much more we want to accomplish and we push ourselves to experiment so we are always thinking about what’s next,” they said.

The duo continued the successful ride as they released “Paris” and a single in collaboration with Coldplay titled “Something just like this”.

A lot of musicians in the US want to use their music for political activism.

Ask The Chainsmokers if they also want to use their beats and sounds for a bigger cause, and they said: “It is important to use the resources you have and say the things you believe in, whatever those positive things may be.

“There is a lot of craziness happening in the world right now and if you have a lot of fans looking upto you, need to create some awareness and spread positivity without a propaganda.”

Talking about their India visit, the duo said: “This is our fourth visit to be honest…We just weren’t that famous then. We played a fun free festival in Pune. We also went to an orphanage there and met some school kids. Being foodies, we had a lot of naans and tikkas.”

The Chainsmokers admire Indian music, and say that it was cool to work with globally popular Indian star Priyanka Chopra. They worked with the Bollywood actress back in 2012 for the single “Erase”.

“It’s amazing how there are only a few countries in the world that support cultural music and India is one of them apart from Brazil and Canada. It is great because there is a strong cultural identity. We have worked with Priyanka Chopra who was pretty cool,” said the “All we know” hitmakers.

Any plans to collaborate with any other Indian actor or musician?

“We were supposed to meet Shah Rukh Khan (after the Mumbai gig) but everything got messed up. He seems (to be) pretty cool and (we) wouldn’t mind hanging out with him sometime,” they said.

But that has to wait now.

“Right now, our schedule is very pretty crazy and we still feel we are relatively new artistes and we have to prove a lot. But there will come a point when we want to put our thing aside and want to work (with) all kinds of artists,” they said.

(Sugandha Rawal can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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