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Adah Sharma debuts on the ramp at Crocs Mysore Fashion Week

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By Kishori Sud
Mysuru, Sep 17 (IANS) Actress Adah Sharma marked her debut on the ramp gracefully for designer Jayanthi Ballal, clad in a golden sari with elephants embroidered on its pallu at the fourth edition of Mysore Fashion Week in association with the brand Crocs.

The collection had the Indian attire with a twist wherein some models flaunted fabric draped on jeans like a sari with a moon shaped bindi and kamarbands or waist chains.

Then came in beautiful checkered heavy duty kanjivaram saris which were sported by models with Crocs footwear in the form of wedges, block heels and ankle straps.

Talking about her maiden walk, Adah told IANS, here: “This is my first time and I had Jayanthi Ballal’s lovely creation. I love wearing saris and this is her Dussehera inspired collection. It is stunning and a piece of art.”

“I would wear this every where especially with the jeans now. I am also in for quirky fashion, be experimental. It is very convenient especially like going to the loo is difficult so I think the jeans is pretty cool,” Adah added here on Saturday, at the fashion extravaganza which started on September 15 and will end on September 17.

Talking about the outfits which were a riot of colours, Ballal said: “Choli’s with jeans look classy and different and breaks the monotony as well.”

“We want that the person who is walking with your creation, should grab eyeballs and the entire look should attract attention where people can go wow. I wanted someone who can carry my sari well. The elegance, the walk…Everything counts.”

“I had to had a part of Mysuru in my creation so you can see the two headed bird that we have here, when you see the palace, you see the bird all over,” Ballal added.

Talking about the concept of a different kind of footwear different from juttis, chappals and stilettos, Ballal’s said that a lot of women mostly wear saris in the south and heels can be very uncomfortable and tiring after a point, so as to break that stereotype and give comfort the front seat, she tried to marry the kanjivaram with Crocs.

The ramp also had the Marketing Head and Managing Director at Crocs India, Bhavna Tewari and Deepak Chhabra respectively, wherein Tewari too flaunted Ballal’s creation.

Speaking on the collaboration with the fashion extravaganza, Chhabra said: “We as a brand believe that you can pair Crocs with anything. We want to ensure that everybody feels comfortable. Mysuru being a royalty, it’s a royalty runway, so what better place for us.”

Other designers who are yet to showcase their collections include Ashok Maanay, Rebecca Dewan, Archana Kochhar and Shravan Kummar.

(The writer’s trip is at invitation of Crocs Mysore Fashion Week 2017. Kishori Sud can be contacted at [email protected])

–IANSA
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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