Spiritual
Liquor sales may rise 15% in Bengal during Durga Puja
Kolkata, Sep 27 (IANS) With the growing party mood and decrease in dry days in West Bengal, liquor sales during this year’s Durga Puja festival are expected to increase by about 15 per cent over last year’s sales, an industry player said on Wednesday.
“Liquor sales are expected to increase by 15 per cent this year over the sales during the Durga Puja festive days last year,” All Bengal Excise Licensees’ Association General Secretary Pradyut Kumar Saha told IANS.
According to him, the state government’s decision last year to cut the number of dry days ensured “easy availability and prevented black marketing all through the Durga Puja days”.
The state government had reduced the number of dry days from 13 to 4.5 days in a year.
On dry days, sale of alcoholic beverages is prohibited. Republic Day, Independence Day, Gandhi Jayanti, 10th day of Muharram and Dol Jatra (until 2 p.m) are the dry days in West Bengal.
According to the industry point of view, liquor consumption goes up during festivals and the market moves towards premiumisation.
Explaining consumer preference during the festive season, Saha said customers who usually consumed country liquor most of the seasons would prefer Indian-made foreign liquor over domestic varieties during these days.
“They look for more premium products during the festive days,” he added.
–IANS
bdc/nir/dg
Chaitra Navratri 2022 begins on the first day of the Hindu month (lunar-solar calendar) Chaitra. It marks the end of spring season and beginning of summer season, and that’s why it is also known as Vasant Navratri. The nine-day-long festival has already started from April 2. Tomorrow, that is April 3, is the second day of Chaitra Navratri, and Goddess Brahmacharini is worshipped on the second day of the holy festival.
Chaitra Navratri 2022 Day 2: Maa Brahmacharini Significance
Maa Brahmacharini is known for her pure and sincere devotion and determination. According to the drik panchang, Goddess Parvati took birth at the home of Daksha Prajapati. In this form, the Goddess Parvati was a great Sati and her unmarried form is worshipped as Goddess Brahmacharini. It is also believed that Lord Mangal, the provider of all fortunes, is governed by Goddess Brahmacharini. She did severe penance to get Lord Shiva as her husband and performed hard austerity. Due to this, she was called Brahmacharini. According to Hindu mythologies, Goddess Brahmacharini was on a diet of Bilva leaves for 3000 years while she prayed to Lord Shankar. Later, she even stopped eating Bilva leaves and continued her penance without any food and water.
Chaitra Navratri 2022 Day 2: Maa Brahmacharini Puja Vidhi
Step 1: The devotees should get up early and should take a bath.
Step 2: Then, the devotees should take flowers, roli, chandan, among other puja samagari and offer them to the idol of Maa Brahmacharini.
Step 3: The devotees should chant mantras and conclude the puja by performing a special Maa Durga Aarti.
The favourite flower of Maa Brahmacharini is Jasmine. The website also mentions the mantras to chant for Maa Brahmacharini.
Om Devi Brahmacharinyai Namah॥
Stuti:
Ya Devi Sarvabhuteshu Maa Brahmacharini Rupena Samsthita।
Namastasyai Namastasyai Namastasyai Namo Namah॥
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