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Google viewed as most authentic brand in India: Survey

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7 years ago

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New Delhi, Oct 17 (IANS) Indian consumers regard Google as the most authentic brand, even though Amazon.com tops the list globally, reveal results of a new survey on Tuesday.

In India, Google is followed by Microsoft, Amazon.com, Maruti Suzuki and Apple.

“Consumers today want to buy from companies that engage with them in a genuine way. Our research shows a link between brands that behave and communicate authentically and their ability to attract and keep customers — and, ultimately, build stronger businesses,” said Donna Imperato, CEO of global communications agency Cohn & Wolfe.

Globally, Apple takes the second spot after Amazon in the authenticity race, according to the results revealed by Cohn & Wolfe.

The global authenticity index puts Microsoft, Google and PayPal at third, fourth and fifth places respectively — all technology brands, said the 2017 “Authentic Brands Study”.

According to the findings, 67 per cent of consumers in India report increased purchase interest in a brand they perceive as authentic.

“Brands that behave and communicate with authenticity will build better relationships with customers and deliver improved user experiences,” Matt Stafford, President of Asia Pacific, at Cohn & Wolfe, said.

“To differentiate their offerings and grow market share, our research shows that brands in India need to focus on the three drivers of authenticity — reliable, respectful and real,” Stafford said.

Cohn & Wolfe’s Authentic Brands Study series examines the role of authenticity in business, the attributes associated with an authentic brand and the impact of authenticity on consumer, investor and employee attitudes and behaviours.

This year’s study covered India, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, the UK and the US.

–IANS
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Apple is giving a huge discount on its gadgets: Details inside

Published

3 years ago

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May 5, 2022

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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