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Young singers don’t make Sadhana Sargam feel insecure

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By Natalia Ningthoujam
New Delhi, Nov 28 (IANS) Singer Sadhana Sargam, who has been singing for films since the 1980s, says there are many young singers topping the charts and getting opportunities, but she doesn’t feel bad or insecure as she considers it a “natural process”.

Over the years, the National Film Award winner has given hits like “Pehla nasha”, “Naina milaike”, “Aao na” and “Chupke se lag ja gale”.

In the last few years, her voice has been less heard in Bollywood films. Is she being choosy or is there lack of offers?

“I have been singing for such a long time. It doesn’t mean that only I should sing. We are getting so many new singers from reality shows. Sometimes people like to try a new voice and sometimes their film’s genre goes with a new voice and young heroine. So, there are many reasons,” Sargam told IANS over phone from Mumbai.

“I am working, but mainstream publicity is happening for new singers. Shreya (Ghoshal) is such a good singer. There is no insecurity. I don’t feel bad because it is a natural process. I don’t think I am lagging behind or I am ahead of them. It’s just that there will be new singers and will be given opportunities. It is a good thing,” she added.

Does she have a favourite Bollywood singer?

“Every singer has a different quality and singing style. Arijit (Singh) has sung some really nice songs. It’s nice to listen to those songs,” she said.

Sargam went down memory lane when she recorded the title track of the popular Sony Entertainment Television show “Yeh Un Dinon Ki Baat Hai”, which is set in the 1990s.

“The team (composer Anu Malik and singer Kumar Sanu) that I worked with for this song, we had collaborated for a lot of films together. So, it didn’t feel like I was singing for a TV show. The song is so beautiful,” said Sargam, who had also worked with the two for “Dard karaara” from the 2015 film “Dum Laga Ke Haisha”, among other projects.

“We rehearsed with a harmonium like old times. And when we finally recorded, Kumar Sanu and I sang together. It was great,” said the singer, who has also collaborated with composers like A.R Rahman and Ilayaraja.

Is there a music trend of the 1990s that she would like to bring back?

“I understand that with time, music changes and it will continue to change after every 10 or 15 years. The 90s’ music had lyrical value. We used to understand each and every line. Now after a line or two because of loud music, it (lyrics) goes out of mind. If lyrics are good, then people will remember it for a long time,” she said.

But she isn’t completely against all the contemporary songs.

“Some of the songs are really good but not always. I just hope more good songs are made,” she said.

Sargam has sung in over 30 languages. Which one is she most comfortable with?

“Marathi is my mother tongue, so I am most comfortable with it. But I started with Hindi, so I find that comfortable too. For south Indian films, I have to work harder because I haven’t learnt the languages,” said the singer, who has performed in UK, Malaysia and more.

(Natalia Ningthoujam can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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