Gadgets
Facebook promises relevant, useful ads for 2 bn users
San Francisco, Nov 28 (IANS) Embroiled in controversies over advertisers using its platform for spreading fake news and propaganda, Facebook has tweaked its goals when it comes to advertising across platforms, including Messenger and Instagram.
“Our goal is to show ads that are as relevant and useful as the other content you see. We don’t sell personal information like your name, Facebook posts, email address, or phone number to anyone,” Rob Goldman, Facebook’s Vice President of Ad Products wrote in a blog post late on Monday.
“This means we can show you relevant and useful ads – and provide advertisers with meaningful data about the performance of their ads — without advertisers learning who you are,” Goldman added.
The post came in the wake of Kremlin-linked Russian organisations purchasing more than $100,000 of ads during the 2016 US presidential election.
Facebook told US Congress this month that 126 million of its users in the US might have seen ads produced and circulated by Russian operatives.
“You should be able to easily understand who is showing ads to you and see what other ads that advertiser is running. It’s why we’re building an ads transparency feature that will let you visit any Facebook Page and see the ads that advertiser is running, whether or not those ads are being shown to you,” Goldman informed.
This will not only make advertising on Facebook more transparent but also hold advertisers accountable for the quality of ads they create.
Facebook does not want advertising to be used for hate or discrimination.
“We review many ads proactively using automated and manual tools, and reactively when people hide, block or mark ads as offensive. When we review an ad, we look at its content, targeting, landing page and the identity of the advertiser.
“We may not always get it right, but our goal is to prevent and remove content that violates our policies without censoring public discourse,” Goldman wrote.
In a move to tackle Russian activity on its platform, Facebook has also announced to create a tool where users can see if they are engaged with Pages linked to Russian propaganda.
The tool will enable people on Facebook to learn which of its Pages or Instagram accounts backed by Kremlin-linked Internet Research Agency they may have liked or followed between January 2015 and August 2017.
This tool will be available for use by the end of the year in the Facebook Help Centre.
“It is important that people understand how foreign actors tried to sow division and mistrust using Facebook before and after the 2016 US election.
“That’s why as we have discovered information, we have continually come forward to share it publicly and have provided it to congressional investigators. And it’s also why we’re building the tool,” Facebook said.
–IANS
na/bg
Business
Apple is giving a huge discount on its gadgets: Details inside
If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.
The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.
Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.
Amazon Summer Sale May 2022: Discount offer on iPhone 13
Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.
If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.
Buy at Rs. 64,900 (MRP – Rs. 79,900)
Features of Apple iPhone 13
The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.
The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.