Entertainment
Japanese art and Indian craft: Designer taps two worlds
Mumbai, Nov 28 (IANS) Whether it’s the fashion, culinary or music world, fusion has become the buzzword to add a whiff of freshness, believes designer Adarsh Makharia of Osaa By Adarsh, who found inspiration in Japanese flower arrangement art Ikebana for a fashion line that also exudes a a hint of Indianness.
“The floral balance through space and asymmetry in the Ikebana art caught my attention where the arrangement of flowers and the stems was modern, full of life and yet has an inherent spiritual aspect,” Makharia, the Managing and Creative Director at Osaa By Adarsh, told IANS in an email interview.
His brand offers a range of bridal couture, and each shade in the collection is related to Ikebana — the crystal blue of water that infuses life, the lush green of leaves and the bright colours of flowers.
“From culinary experiences to the music that we hear, we are all living in the world of fusion cosmos to add a new dimension, some new excitement in our everyday life. The Japanese textiles and prints has always intrigued me since the last 18 years of being in this space.
“For me, what was most exciting was to fuse the Indian craftsmanship and Japanese art to make both the worlds look interesting without losing the essence of either,” he explained.
A designer who loves to add an abstract and dramatic edge with a slight twist of Indianness and strong colour essence to his ensembles, Makharia said the idea was to go beyond just using the colours as inspiration.
“I was keen to extend the idea to not just the colours, weaves and the appliques, but also to the silhouettes. I have infused very simple aspects of the kimono in the collars, sleeves and the belt to keep the traditional soul intact and merged it with vibrant modern Indian colours like aubergine, emerald, purple making it look perfect for autumn-winter and appealing for the young audience.
“Styling can actually bring out the marked extremities of both worlds,” he said.
A lot of designers are experimenting with and emphasising on the styling of sleeves. What has led to the trend?
“Honestly, I don’t really see what’s happening around the world, but for me, since my last two collections, I have really moved on to focus on how I could look at making the sleeves look interesting. From dynamic cuts, to ruffles, to layers, sleeves bring about a balance in an outfit and can add a new dimension to the design.”
The wedding season is here. What will be in?
“With the advent of social media, the young crowd is aware about the styles around the world. They are ready to experiment with the Indian couture in a new way which was not the case five years back. This season, I feel brides-to-be will opt for strong colours like emerald, aubergine, wine and add a lovely contrast element in the blouse or dupatta.
“Open jackets, long capes and layered lehengas will be a popular trend with focus on more handcrafted and detailed handwork, elegantly styled than heavily embellished.”
–IANS
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International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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