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Nucleya thinks hip-hop will be big musical movement

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By Natalia Ningthoujam
New Delhi, Nov 30 (IANS) Udyan Sagar aka DJ Nucleya thinks hip-hop music is going to be big in India because of its versatility.

India has seen many phases in the choice of music like pop, Bollywood and Electronic Dance Music (EDM). Which genre is expected to be the next big thing in India?

“I think hip-hop is going to be the next big musical movement in India. This is because of how versatile it is. The beats are universal and the words can be adapted to any language whatsoever,” Nucleya told IANS in an email interview.

“We already have rappers within India rapping in Hindi, Marathi, Kannada, Assamese and many other languages. I think this versatility is really going to lead to it spreading all across the country and to rural regions like no genre before.”

If we go by the trend in the country’s music industry, we can see a lot of DJS remixing classic tracks or contemporary Bollywood songs. Is it difficult for Indian DJs to survive without remixing?

“No, I don’t think so. I think there are an incredible number of talented producers out there in India who are currently making a career releasing original music and not feeling the need to remix older tracks and especially not older Bollywood days.

“I think there is just so much potential for growth in the Indian independent industry that producers are much more interested in new territory and what has not been done yet, than going backwards and trying to reinterpret old works,” said the “Bass rani” hitmaker, who is more interested in moving forward and pushing this new generation to make original music.

Nucleya started his music career towards the end of 1990s when he co-founded the musical act Bandish Projekt. He is known for fusing his signature bass heavy sound with south Indian street and folk music.

On coming up with the ‘Nucleya sound’, he said: “I took inspiration from my world around me and what I was hearing in my everyday life. I then started to think about those sounds differently and tried to produce similar rhythm patterns using electronic sounds.

“That is what resulted in what people would come to identify with my sound. I’d like to mention though that even today that sound is evolving and there are new ideas being unlocked every day.”

He will be playing “about 90 per cent my own music” at the multi-genre Enchanted Valley Carnival concert, now titled Comio EVC Mumbai 2017, on December 17.

“This will be a combination of older releases as well as new stuff that I have put out this year like ‘Paintra’ – my collaboration with rapper Divine for the Anurag Kashyap film ‘Mukkabaaz’. Also, the show is much bigger with the addition of new visuals and special effects,” said Nucleya.

Apart from Indian festivals, he has entertained music lovers outside India as well.

Talking about it, he said: “In India, everyone knows my material now but outside India is a brand new audience. I actually really enjoy that challenge of having to win over a new audience, so it’s a new battle every time.”

“In the US, they really love hip-hop stuff, so I cater my set to that a little more but in China or Singapore, for example they really respond to the hardstyle stuff so I lean a little more that way,” he said.

After releasing a documentary this year, what’s next?

“We are currently touring heavily behind the ‘SUB Cinema’ tour, and will be busy with that until about April. I am currently working on my next full length album that will be released towards the end of next year,” he said.

(Natalia Ningthoujam can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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