Entertainment
Salim-Sulaiman collaborate with artistes for ‘Yaari’ songs
Mumbai, Dec 5 (IANS) Composers Salim and Sulaiman Merchant have teamed up with artistes for “Yaari” (friendship) songs in Hindi, Kannada, Marathi, Rajasthani and Punjabi.
McDowell’s No.1 Soda’s No.1 Yaari Jam, a digital music platform, was launched with the release of five “Yaari” tracks on Tuesday.
They have been shaped by Salim-Sulaiman along with music artistes.
The five tracks are in five languages with band Swarathma leading the jam in Karnataka, Mame Khan and band in Rajasthan, singer IshQ Bector in Punjab and Siddharth Mahadevan and Soumil Shringarpure in Maharashtra. Salim-Sulaiman and singer Shaan also created a melody oozing with the essence of “Yaari”.
“Music always gets a lot more interesting when we collaborate with other artistes. Most of them become our friends forever and the music we make together has a special meaning for all of us,” Salim-Sulaiman said in a statement.
The tracks have been produced by Qyuki Media and creatively supported by DDB Mudra.
“No. 1 Yaari Jam is not just a campaign or platform, but it is our attempt to curate and create content from across India that defines the new sounds of friendship among millennials,” said Amrit Thomas, Chief Marketing Officer, Diageo India.
Samir Bangara, Founder of Qyuki Media, said: “This has been a labour of love for us on many counts…working with Salim-Sulaiman has always been a pleasure.
“Swarathma, IshQ Bector, Mame Khan, Siddharth and Soumil are all young and incredibly talented musicians. Each brought a flavour to the project that was inimitable and glorious.”
–IANS
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Entertainment
Casino Days Reveal Internal Data on Most Popular Smartphones
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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