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Hollywood superheroes won the Indian box office game (2017 In Retrospect)

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By Sugandha Rawal
Pune, Dec 29 (IANS) Be it Wonder Woman, Spider-Man, Thor or Hulk, stories about superheroes battling supervillains in a fantasy world turned out to be the hit formula for Hollywood at the Indian box office this year.

Even as Indian actresses Priyanka Chopra and Deepika Padukone didn’t quite live up to box office expectations around their Hollywood debuts — “Baywatch” and “xXx: Return of Xander Cage”, respectively — movies like “Wonder Woman”, “Spider-Man: Homecoming” and “Thor: Ragnarok” captured the audience’s imagination and set the cash registers ringing.

Hollywood’s 2017 report card, as industry expert Rajesh Thadani says, “was decent but not over-the-top”.

“I am sure it could have done better. Bollywood wasn’t great this year except for ‘Baahubali 2 – The Conclusion’. Overall, Hollywood helped a bit (at the Indian box office), but not as per expectations,” Thadani told IANS.

“Priyanka’s and Deepika’s films didn’t do that great… Not as expected,” he added.

Girish Johar, film and trade business analyst, echoed the sentiment.

Be it Israeli actress Gal Gadot’s avatar as “Wonder Woman”, or Hugh Jackman’s final turn as Wolverine in “Logan” or beloved superheroes Thor and Hulk getting together to battle against a supervillain in “Thor: Ragnarok” or superheroes from a different universe in “Guardians of the Galaxy Vol. 2” — 2017 was the year of superheroes at the box office in India.

The second part of the 2014 film “Guardians of the Galaxy” — which brought back Chris Pratt as Star-Lord; Zoe Saldana as Gamora; Dave Bautista as Drax; Vin Diesel as the voice of Groot; and Bradley Cooper voicing Rocket Raccoon — opened in India on May 5. It grossed Rs 22.57 crore, as per trade sources.

Marvel Studios’ “Thor: Ragnarok” opened in India on November 3 in English, Hindi, Tamil and Telugu, and grossed Rs 76.60 crore.

According to data compiled by online ticketing platform BookMyShow, “Thor: Ragnarok” was the top-grossing film of the year in English.

“The Marvel Cinematic Universe has sparked the imagination of a whole new generation of fans in India. 2017 has been an exceptional year with ‘Guardians of the Galaxy’ and one of the biggest Hollywood releases in India with ‘Thor: Ragnarok’,” said Bikram Duggal, Executive Director and Head, Studios, Disney India.

Kamal Gianchandani, CEO, PVR Pictures, said 2017 was a “year of hits and misses”.

“We had some complete surprises. There were some really big successes and some disappointments if we talk about Hollywood. But overall we at PVR are happier than dissatisfied,” Gianchandani told IANS.

“Films which had potentials to become blockbusters didn’t do that well and a lot of people raised concerns with these franchises. But we had ‘Fast & Furious 8’, ‘Wonder Woman’ — which is not a franchise yet — but again a DC character which turned out much bigger than expected.

“Overall, if we remove some from the equation, the remaining year had been fairly aggressive as far as box office numbers are concerned,” Gianchandani added.

If we open the number chart for Hollywood films at the Indian box office this year, then, according to Warner Bros Pictures India, “Wonder Woman” — which was appreciated the world over for introducing a successful franchise revolving around a female superhero with the vision of a woman director — amassed over Rs 32 crore.

Other films which made the year remarkable for the banner were: “Dunkirk” (Rs 35.9 crore), “Kong” (Rs 40.6 crore), “Geostorm” (Rs 68.1 crore) and “Justice League” (Rs 51.6 crore).

Deepika’s “xXx: Return of Xander Cage” — an $85 million Paramount/Viacom Inc release, for the promotion of which Hollywood actor Vin Diesel came down to India too — turned out to be the best box office bet for the banner, with collection figures standing at Rs 50 crore-plus. Still, trade gurus say, it didn’t match expectations.

For Viacom18 Motion Pictures, “Transformers: The Last Knight” — which released in India on June 30 — was also a winner by minting over Rs 30 crore, followed by Priyanka’s maiden Hollywood project “Baywatch” standing at over Rs 14 crore.

Tom Holland’s first solo movie as the web slinger with “Spider-Man: Homecoming”, a story woven with hints of diversity and a ‘desi’ twist with Hollywood’s ‘Iron Man’ Robert Downey Jr in a kurta pyjama at a traditional Indian wedding, was the highest grossing film from the Sony Pictures Entertainment stable.

Films like “Logan”, with collections at Rs 50.42 crore, “Boss Baby” (Rs 20.60 crore), “War for the Planet of the Apes” (Rs 25.89 crore), “Kingsman: The Golden Circle” (Rs 20.88 crore) and “Murder on the Orient Express” (Rs 11.55 crore) made 2017 worthwhile at the box office for Fox Star Studios.

In the department for the shrills and thrills, films like “Annabelle: Creation” and “IT” fared well in the report card.

“‘Thor’, ‘Wonder Woman’ and other horror franchises did well in India. So, overall, there was an increment in box office business. It was a good time for Hollywood films,” Johar said.

What about the road ahead?

Duggal said 2018 “will be another spectacular year at the cinemas as we bring a diverse slate of movies, from superheroes to fantasies to action adventures”.

Gianchandani also said the future for Hollywood films looks bright in India.

(Sugandha Rawal can be contacted at [email protected] )

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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