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Sunburn: DJ KSHMR spins tale around India with beats, lights (Lead, correcting last para)

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By Sugandha Rawal
Pune, Dec 31 (IANS) Indian-American DJ and record producer KSHMR took the stage at the ongoing Ola Sunburn music festival here as a storyteller to tell a tale around various facets of Indian culture, with high voltage EDM beats, live performances as well as tunes of popular Bollywood songs.

More than an EDM gig, KSHMR’s show was like a musical play where he picked a story of two rulers battling it out for a throne. He narrated it in bits and pieces, and infused a musical twist by adding beats and rhythm to match the storyline.

Be it Punjabi track “Chardi jawani teri ankh mastani teri” or EDM versions of “Jimmy Jimmy aaja”, “Ek do teen char”, “Kajra re” or “Malhari” — the popular Bollywood tracks made the crowd groove to his beats. There were foreign musical influences as well with the sound of “Power”, “Secrets” and “Islands”.

With hues of blue, yellow and red, KSHMR, whose real name is Niles Hollowell-Dhar, put up a show with interesting visuals of battle scenes, Indian art, Indian sculpture and also some simple moments from everyday life in India — kids enjoying outside or women sitting beside a river.

From “Delhi” to “JAMMU”, to “Kashmir” to “Bazaar”, the DJ’s music celebrates his connect with his father’s country and it was quite evident in the show on the third day of the music fest at Oxford Golf Resort, Lavale here on Saturday.

KSHMR’s set was just like a wave of music filled up high tempo beats as well as soothing whistles and sounds. But what stood out was the blend of electronic music with the live instruments like drum beats.

He also played Ola Sunburn 2017 anthem “Shiva”. He has composed it with The Golden Army.

“Everybody… I want to see your phone lights on,” he said as he got onto the console and dropped the beat. He captivated the crowd from the beginning till the end.

“Yeh hai humari yatra (This is our journey). Yeh hai KSHMR (This is KSHMR),” the visuals read to sum up the tale as well as the gig.

After the set, he came before the crowd to take a bow with the live musicians as well as the dancers.

“Standing before are the most talented musicians that I have ever met. Can you make some noise for them,” he said.

KSHMR usually gets his grandfather onto the stage, but this time he couldn’t as he was not well and asked the crowd to pray for him.

“I just want to say I grew up coming to India. My dad is from India and my family is Kashmiri… But the whole time I grew up coming here it was a very different experience. I used to spend time with my family and my world was really small. Now, it is like I come back here and I have a million friends. Thank you so much India.

“I know you wanted to see dadaji. He is not feeling well so keep him in your hearts and I want you to keep him in your prayers,” he said while signing off.

But some tension was brewing amidst the attendees. Two brawls erupted, following which the security guards took away the Indian flags from the people standing right in front of the ‘Empire of the Sun 2.0’ stage.

A lot of attention was paid to security.

“The organisers have hired two private security agencies, and we have one Deputy Superintendent of Police, one Assistant Commissioner of Police, 4 police inspectors, 13 sub-inspectors and 116 staff deployed here,” a police inspector told IANS on condition of anonymity.

“We are doing random checks, and have a team to check for narcotics as well as a team to keep an eye on eve-teasing activities here. But we haven’t found any such case till now. The crowd just comes here to enjoy the music and have a good time,” he added.

The four-day annual music extravaganza will end with the beats of Dutch producer and DJ Martin Garrix on Sunday.

(The writer’s trip is at the invitation of Ola Sunburn organisers. Sugandha Rawal can be contacted at [email protected])

–IANS
sug/rb/bg

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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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