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India is a big inspiration: Milan-based design expert
By Nivedita
New Delhi, Jan 17 (IANS) Indian consumers, especially women, are becoming more educated in terms of understanding diamond jewellery pieces and India is a huge inspiration for designs, says Milan-based international design expert Federica Imperiali.
“India is a very important and emerging market,” Imperiali, also the design head of Forevermark brand globally, told IANS in an e-mail interview during her visit to Mumbai.
“The country plays a big role in deriving inspiration for our collection and helps in telling a beautiful design story through jewellery and product development which is very appealing to other markets. For instance, Venice every year hosts this renowned exhibition of Indian gems and jewels from The Al Thani Collection which explores five centuries of the jewelled arts made in and inspired from India,”
“This is a key attraction for many tourists who visit Italy,” she added.
Imperiali also feels that “commercially, India is growing as a country and consumers in India, especially women, are getting more and more educated in understanding diamond jewellery”.
“Basis our research we have seen that bridal jewellery has been more dominant in the past. However, the woman of today is growing and prefers diamond pieces that are more minimalistic and modern,” she said.
Imperiali is the Head of New Product Development of the Forevermark Studio based in Milan, Italy. A part of the brand’s team from the early days, she has contributed to develop the brand’s main collections under the direction of Costantino Papadimitriou, Head of Brand Strategy and Innovation.
In India, one of her first bespoke collection were the 2015 Trend Collections, as well as developing brand association with designers like Bibhu Mohapatra and Sabyasachi Mukherjee.
“These associations have received a great response from not just the Indian audience, but it has helped us open doors to global markets. We always keep the local taste and style in mind while designing the collection. However, as a brand we follow a global DNA.
“In addition to this, the collection has been preceded by the Indian woman who is also growing up to be more global in her tastes and choice with the increased access to social media and new connectivity we have worldwide. We would like to make these two collaborations long term and look for more opportunities to collaborate with them in the future,” said Imperiali.
Any other association with Indian names in future?
“We are surely looking at collaborating with other brands in the future. However, in this given moment there is a great demand for both of these collections from international markets like China and the US. Hence, for now, we would like to capitalize on these collections by sharing deeper stories on the inspiration of the designs and how you can style them for different occasions and outfits,” she said.
On the upcoming spring summer 2018 trends, she said: “We have come up with unique designs such as asymmetric rings, transformable pendants and stackable rings that can be mixed and matched with her mood.”
(Nivedita can be contacted at [email protected])
–IANS
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International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
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Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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