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Facebook and YouTube helping MSMEs drive business growth

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Bengaluru, Jan 17 (IANS) Facebook and YouTube have become the platforms of choice for the Indian Micro, Small and Medium Enterprises (MSMEs), accounting for 80 per cent of their total social media traffic, followed by Instagram, Blogger and Quora, a report said on Wednesday.

According to Bengaluru-based integrated solutions provider Instamojo, Facebook and Youtube drive the highest traffic at 60 per cent and 20 per cent respectively, followed by Instagram (7 per cent) and Blogger (5 per cent).

Q&A platforms such as Quora accounted for 3 per cent of the total traffic.

“Social media channels have allowed merchants to tap into a wider audience and digital payment platforms have eased the process of collecting payments,” Sampad Swain, CEO and Co-founder, Instamojo, said in a statement.

Instamojo witnessed a 100 per cent growth in social media traffic as compared to last year. The company works with over three lakh MSMEs.

According to the company, 80 per cent of micro-businesses today use social media to grow and sustain businesses.

Currently, MSMEs in the education sector use YouTube to upload tutorials and monetise through their content on the platform.

–IANS
na/mr

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Business

Apple is giving a huge discount on its gadgets: Details inside

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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