Entertainment
Awareness has led to much-awaited shift in fashion market: Shantanu & Nikhil
By Nivedita
Mumbai, Jan 31 (IANS) Designers Shantanu and Nikhil Mehra feel that there have been some major changes in the fashion industry over the years, leading to a much-awaited shift that has led to the rejuvenation of young millenials.
“There have been some major changes over the past few years. I think several factors have contributed to this evolution not only in Mumbai but across the nation, such as awareness, and the significant amount of information available on designs, couture, and luxury brands through digital presence.
“There has been a steady growth in people’s desire to be more understated and more eccentric breeding on the grounds of egalitarianism,” Shantanu told IANS on the sidelines of Lakme Fashion Week (LFW) Spring/Summer 2018.
“A direct result of this much-awaited shift in the market is a rejuvenation of young millennials, which mirrors the essence of the aspirational yet non-conformist India,” added Nikhil.
The designers, who have associated with brand Nexa to showcase their ‘Tribe’ collection at the Lakme Fashion Week (LFW) Spring-Summer 2018 edition which got underway here on Wednesday, say showcasing at LFW has always been distinct and special for them.
“We still remember our journey which immediately kickstarted when we got an invitation to participate at the second edition in the year 2001,” said Shantanu.
To that, Nikhil added: “But sometimes it is important to take a step back and become the disruptive innovator and as brand custodians, we have set ourselves some very important goals and challenges ahead of us.”
On and off screen, the designer duo has dressed the best among the best — Amitabh Bachchan, Serena Williams, Stephen Fleming, Sania Mirza, Hritik Roshan, Dia Mirza, Kareena Kapoor Khan, Sonam Kapoor, A.R. Rahman, Priyanka Chopra, Shilpa Shetty, Deepika Padukone, Arjun kapoor, Sonakshi Sinha, Ileana D’Cruz, Aditya Roy Kapoor to name a few.
Talking about why they haven’t taken up styling for a Bollywood film so far, Shantanu said: “Bollywood films are varied and set a drama and tonality as per the character played. We feel it takes a lot of energy and effort to create something which might be very different from your own creative space.”
Diversifying their boundaries, Shantanu & Nikhil have set a benchmark for 19 years.
On their journey in the industry, Shantanu said: “Even though our journey over the last 19 years has been extremely enriching in the industry in terms of numerous shows and myriad of collections, brand extensions, collaborations and innovation, all of that couldn’t have been possible if we shifted our focus from the brand’s main intent, which was and will always be, towards breaking boundaries, reinforcing our belief to go beyond just the facade.”
Added Nikhil: “For usm it is time to revisit those attributes that make our modern Indian men and women (Indian civilian forces) inimitable and rare.”
(Nivedita is in Mumbai at the invitation of the LFW organisers. She can be contacted at [email protected])
–IANS
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International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
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“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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