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Mobile ad sales push Facebook revenue to $12.97 bn

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San Francisco, Feb 1 (IANS) Buoyed by mobile ads sales, Facebook reported $12.97 billion in revenue for the fourth quarter that ended December 31 — up 47 per cent from $8.81 billion in the same period last year.

Mobile advertising revenue represented approximately 89 per cent of revenue for the fourth quarter — up from nearly 84 per cent of advertising revenue in the fourth quarter of 2016.

Daily active users (DAUs) were 1.40 billion on average for December 2017 — an increase of 14 per cent year-over-year.

Monthly active users (MAUs) were 2.13 billion as of December 31 — an increase of 14 per cent year-over-year, the company said in a statement late on Wednesday.

“Last quarter, we made changes to show fewer viral videos to make sure people’s time is well spent,” said Mark Zuckerberg, Facebook founder and CEO.

“In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day. By focusing on meaningful connections, our community and business will be stronger over the long term,” he added.

This is the first time Facebook reported a user count decline in the US and Canada region — from 185 million to 184 million daily active users..

Facebook currently employs 25,105 people — an increase of 47 per cent year-over-year.

“2017 was a strong year for Facebook, but it was also a hard one,” Zuckerberg said.

“In 2018, we’re focused on making sure Facebook isn’t just fun to use, but also good for people’s well-being and for society.

“We’re doing this by encouraging meaningful connections between people rather than passive consumption of content,” the Facebook CEO added.

–IANS
na/in

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Apple is giving a huge discount on its gadgets: Details inside

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If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.

The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.

Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.

 

Amazon Summer Sale May 2022: Discount offer on iPhone 13 

Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.

If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.

Buy at Rs. 64,900 (MRP – Rs. 79,900)

Features of Apple iPhone 13 

The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.

The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.

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