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Fatherhood changed me as a musician: Shankar Mahadevan

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By Arundhuti Banerjee
Mumbai, Feb 1 (IANS) Constant learning is the way to stay relevant with changing times, says National Award-winning singer-composer Shankar Mahadevan, who feels fatherhood changed him as a musician.

Mahadevan, who is currently nurturing young talent across the country as part of the Colors’ reality show “Rising Star”, told IANS: “Fatherhood changed me as a musician. Yes, I would say that. There is always a musical exchange happening between me and my sons.

“If I want to stay relevant, if I want to keep the learner in me alive, I should be aware of what they are listening to. Our sons are the next generation who are more clued into the new trends of music. So if I want to understand the vibe of the new generation, and if I want to stay relevant with time, they are my source of learning.”

Mahadevan also performs with his sons, and had recently collaborated with them for MTV Unplugged.

He also composes songs along with his two music partners Ehsaan Noorani and Loy Mendonsa, who are together known as Shankar-Ehsaan-Loy. They have brought a huge change in the sound of Hindi film music with some memorable albums for films like “Dil Chahta Hai”, “Kabhi Alvida Naa Kehna”, “Rock On!!”, “Wake Up Sid”, “My Name Is Khan” and “Mirzya”.

Asked about the evolution of film music and if enough experimentation is happening, Mahadevan said: “I think an experiment creates an impact and can bring a change if it has a depth. See, when we did ‘Dil Chahta Hai’, ‘Kal Ho Naa Ho’, and ‘Rock On!!’, it created a huge difference because it was no fluke.

“The experiment has to have some amount of insight or knowledge. So that both a veteran and a common audience can connect with its musicality.”

So, does he change his approach to music to bring change with time?

“Apart from being a singer and composer, I always have (the aim of) educating the layman. We have to prepare them to accept the experiment we are doing, and that is how we can grow in future. So, I keep using musical elements of different genres that give common people a glimpse of a new thing,” said the composer.

“For instance, if I play heavy jazz, a common man might not enjoy it, but if I fuse some jazz elements in a Hindi song composition, sub-consciously listeners are getting familiar with the sound of jazz. I think that is how we can bring change in the sound of Hindi film music or anything for that matter,” explained the “Breathless” singer.

“A common listener does not need to understand the technicality of a song, but still can appreciate it in this way,” he added.

Also, since Mahadevan is one of the mentors of “Rising Star”, which gives an opportunity to the audience to vote the best singer, is it wise on the showrunner’s part to give viewers the responsibility to choose a winner without knowing the technical nuances?

Mahadevan said: “Music is the highest form of communication. So if a participant is able to communicate his skill to the audience through a performance, why shouldn’t the audience get a chance to judge the talent?

“As mentors, all we are doing is nudging the audience to the talent. I see nothing wrong in that.”

But what about the emotional decision that audiences take knowing the poor financial background of a participant, because a good voice has no connection with the financial crisis?

“Yes, that is true. In reality shows, many times emotional decisions happen, and therefore many talented singers get eliminated from the show. It is natural that one day, even a very good singer could have a bad day. But then, we do not let the talent go away just like that,” he said.

Recounting one such incident, he said: “There is a singer named Sayani Palit who got voted out from the first season of ‘Rising Star’, but she was very talented. So I give her a chance to sing in my film. We industry people do not let any talent go just like that.”

(Arundhuti Banerjee can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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